If you're not fully utilizing the knowledge and talent of your digital marketing manager, you could be missing out on opportunities to improve both business and marketing performance. Here are 5 steps to building a solid partnership with your digital marketing agency that will help you maximize returns.
Retaining employees and managing employee transitions can be a challenge for any organization. Metric Theory's Goal Cycle program brings transparency to career planning for employees, and allows staff to better plan and anticipate personnel changes. It's also wildly popular with our employees.
When opening a new office, there are several steps you can take to ensure a successful office launch and long-term growth. As Metric Theory prepares to launch our New York office, Founder and VP, Account Services Adam Edwards details the most important considerations for choosing a director, finding an office space, and hiring your first employees.
While most B2B, lead generation, or recurring billing advertisers understand the importance of optimizing to a metric beyond PPC conversions, you may be reluctant to share that data with your marketing agency. You should always treat confidential customer data seriously, but you also need to be mindful that your PPC […]
Stephen Curry of the Golden State Warriors is wrapping up an historically strong season. He became the first player in NBA history to win the league’s MVP award by unanimous vote, while leading his team to an NBA record for wins in a single season. Advanced analytics show him as […]
At first, it’s music to your ears: you’re going to manage paid search for a B2B advertiser that has only ever optimized towards conversions and cost per conversion. The advertiser is not leveraging back-end data to optimize toward actual business goals! An epic scene (by PPC standards) unfolds in your […]
When you are facing 30% year-over-year increases in CPCs and slightly worse position on core non-brand terms, it’s easy to throw your hands up and say, “that’s out of my control.” I’ve been there. And while you can’t reverse competitive pressures as easily as you can change other metrics in […]
CMOs who say “just get me more leads” are so 2009. Every B2B marketer in 2016 wants to tie paid search goals to completed sales. This is a positive development for paid search. The more directly paid search campaigns are tied to company revenue and closed deals, the more valuable […]