Adam Edwards

About Adam Edwards

Adam is a Co-Founder and VP of Account Services at Metric Theory. While he's not running a team of 40+ PPC rockstars, he writes about B2B SEM optimization and digital marketing strategy. Adam has worked in digital marketing for 8 years, and was named to SFegotist's 2015 32 Under 32 list. He is a Hawaii native, Georgetown Hoya, and lover of Bay Area sports teams.

You Need A Mobile PPC Strategy – Here’s Where to Start

By |May 4th, 2017|Mobile Advertising|2 Comments

Good marketing is contingent on showing high quality content to customers where they are — and today, consumers are on mobile phones. Here's how you can develop a mobile advertising strategy to successfully capitalize on mobile traffic.

5 Steps to Make Your Digital Marketing Agency a Better Partner

By |April 20th, 2017|Business Strategy|0 Comments

If you're not fully utilizing the knowledge and talent of your digital marketing manager, you could be missing out on opportunities to improve both business and marketing performance. Here are 5 steps to building a solid partnership with your digital marketing agency that will help you maximize returns.

How Goal Cycles Create Stronger Employee Engagement

By |October 27th, 2016|Business Strategy|0 Comments

Retaining employees and managing employee transitions can be a challenge for any organization. Metric Theory's Goal Cycle program brings transparency to career planning for employees, and allows staff to better plan and anticipate personnel changes. It's also wildly popular with our employees.

4 Steps to Nail a New Office Launch

By |October 18th, 2016|Metric Theory News|0 Comments

When opening a new office, there are several steps you can take to ensure a successful office launch and long-term growth. As Metric Theory prepares to launch our New York office, Founder and VP, Account Services Adam Edwards details the most important considerations for choosing a director, finding an office space, and hiring your first employees.

Why You Should Give Your PPC Agency Access to CRM Data

By |June 14th, 2016|Lead Gen, PPC Analysis|0 Comments

While most B2B, lead generation, or recurring billing advertisers understand the importance of optimizing to a metric beyond PPC conversions, you may be reluctant to share that data with your marketing agency. You should always treat confidential customer data seriously, but you also need to be mindful that your PPC […]

How to Become the Steph Curry of Paid Search

By |May 19th, 2016|Industry News, PPC Optimization|1 Comment

Stephen Curry of the Golden State Warriors is wrapping up an historically strong season. He became the first player in NBA history to win the league’s MVP award by unanimous vote, while leading his team to an NBA record for wins in a single season. Advanced analytics show him as […]

Optimizing PPC for B2Bs with Imperfect Back-End Data

By |April 7th, 2016|Business Strategy, Lead Gen|1 Comment

At first, it’s music to your ears: you’re going to manage paid search for a B2B advertiser that has only ever optimized towards conversions and cost per conversion. The advertiser is not leveraging back-end data to optimize toward actual business goals! An epic scene (by PPC standards) unfolds in your […]

5 Ways to Battle PPC Competitors

By |February 11th, 2016|Business Strategy|1 Comment

When you are facing 30% year-over-year increases in CPCs and slightly worse position on core non-brand terms, it’s easy to throw your hands up and say, “that’s out of my control.” I’ve been there. And while you can’t reverse competitive pressures as easily as you can change other metrics in […]