About Alyssa Codd

Alyssa is a Senior Manager of Video and Search at Metric Theory. She helps her colleagues with video strategy and optimization, and develops trainings and resources for all Metric Theory employees. She also manages several SEM clients. When not at work, she enjoys country two-step dancing and spending time in the Colorado outdoors.

5 Best Practices for Creating Successful YouTube Video Ads

By |June 13th, 2017|You Tube & Google Display Network|0 Comments

Creating effective and compelling YouTube creative doesn’t have to be an intimidating task. Follow these five recommendations to launch powerful YouTube video ads that will help drive success for your business.

Build an Effective YouTube Ad Strategy this Holiday Season

By |September 22nd, 2016|You Tube & Google Display Network|0 Comments

With the holiday season just around the corner, digital marketers are strategizing to squeeze as much revenue as possible out of the most important quarter of the year. Video advertising should be an integral part of your holiday strategy. YouTube campaigns provide many benefits for brands during the holidays, including […]

Drive Direct Conversions with YouTube Remarketing

By |September 8th, 2016|You Tube & Google Display Network|1 Comment

You probably think of YouTube as a high-funnel prospecting channel. But we regularly see YouTube Remarketing perform at or above our account KPIs. Read on to learn how YouTube can drive profitable conversions for any account.

Advanced YouTube Optimization & Goal Setting

By |April 5th, 2016|You Tube & Google Display Network|0 Comments

Google has made major strides to improve the quality of the YouTube advertising platform over the past year, including the decision to integrate it into the main AdWords campaign tab. However, many advertisers still struggle to leverage YouTube in the right ways to reach their goals. This often leads to confusion on how […]

4 Reasons B2B Advertisers Should Reconsider Bing

By |November 19th, 2015|PPC Analysis|0 Comments

I’ve heard every excuse in the book from B2B advertisers who don’t trust Bing. Everything from “I tried it three years ago and didn’t get anything,” to “why waste my time where the market share is so small?” Despite what you may have heard, Bing is not inferior to Google, […]

Top 5 Tips for Setting up YouTube Ad Campaigns

By |April 13th, 2015|PPC Optimization|1 Comment

With video advertising becoming more and more of a prominent digital marketing channel, many advertisers are turning to YouTube advertising to drive additional brand awareness and engagement. YouTube can be a fantastic channel for many advertisers due to:

YouTube’s inexpensive cost per views (CPVs)
YouTube’s ability to target specific audiences based on interest, […]

Google Trends for PPC: Holiday Research & Beyond

By |September 26th, 2014|PPC Analysis|Comments Off on Google Trends for PPC: Holiday Research & Beyond

It’s that time of year again – time to start planning for the holidays! But to be honest, in the PPC world, when are we ever not planning for something?

It’s no secret that paid search execution requires data driven preparation.  Google Trends is a fantastic and underutilized tool that can assist […]