Using promos and discounts to convince new customers to purchase is one of the best ways to expand new customer acquisition. Combining PPC promos with short-term RLSA lists will help acquire new customers and drive awesome revenue and ROI performance.
If you are not tracking conversions, then you have no way to evaluate the success of your paid search efforts, or to make changes to drive more sales or leads. There are multiple ways to use conversion pixels to track conversions. The simplest and most common method is to place […]
One of my favorite aspects of working at Metric Theory is the opportunity to participate in the various service events we organize throughout the year, from volunteering at a children’s museum to raising money to fight MS. My favorite event is one that takes place in my own neighborhood – […]
Bid adjustments are an integral part of achieving PPC account goals. However, many people don’t realize that bid strategy will vary dramatically depending on whether the account goal is efficiency-based or growth-based. Everyone knows that we bid keywords up and down based on performance, but it is important for clients […]
Anyone who’s spent more than a little time in paid search can share a few horror stories of accounts that are in horrendous shape. Those PPC disasters can range from the small business owner who sells Flag Poles and spent $100,000 in 6 months advertising on Stripper Poles (true story) […]