amandasherman

About Amanda Sherman

Amanda is a Senior Account Manager and Tracking Specialist at Metric Theory. She manages a portfolio of ecommerce and B2B clients, assists with all conversion- and pixel-related tracking issues, and trains MT employees on conversion tracking and pixel troublehsooting. Outside of the office, she enjoys hiking with her dog Moose, watching Michigan State dominate Big 10 sports, and reading good books.

Combine PPC Promos with RLSA to Drive New Customer Acquisition

By |March 2nd, 2017|PPC Optimization|0 Comments

Using promos and discounts to convince new customers to purchase is one of the best ways to expand new customer acquisition. Combining PPC promos with short-term RLSA lists will help acquire new customers and drive awesome revenue and ROI performance.

Using On-Click Pixels to Track AdWords Micro-Conversions

By |June 21st, 2016|PPC Optimization|0 Comments

If you are not tracking conversions, then you have no way to evaluate the success of your paid search efforts, or to make changes to drive more sales or leads. There are multiple ways to use conversion pixels to track conversions. The simplest and most common method is to place […]

Metric Theory Feeds the Hungry in San Francisco

By |November 13th, 2015|Metric Theory News|0 Comments

One of my favorite aspects of working at Metric Theory is the opportunity to participate in the various service events we organize throughout the year, from volunteering at a children’s museum to raising money to fight MS. My favorite event is one that takes place in my own neighborhood – […]

How to Pivot PPC Bidding When Goals Shift

By |October 13th, 2015|PPC Optimization|0 Comments

Bid adjustments are an integral part of achieving PPC account goals. However, many people don’t realize that bid strategy will vary dramatically depending on whether the account goal is efficiency-based or growth-based. Everyone knows that we bid keywords up and down based on performance, but it is important for clients […]

How to Avoid Common PPC Fails & Disasters

By |June 29th, 2015|PPC Analysis|0 Comments

Anyone who’s spent more than a little time in paid search can share a few horror stories of accounts that are in horrendous shape. Those PPC disasters can range from  the small business owner who sells Flag Poles and spent $100,000 in 6 months advertising on Stripper Poles (true story) […]