About Barbara Munin

Barbara is a Senior Account Manager at Metric Theory. When she's not managing a variety of B2B and B2C accounts or identifying new ways to visualize paid search trends, she also serves as a Google Analytics specialist, creating custom reports, troubleshooting Analytics tracking, and helping other Account Managers get the most out of their Analytics reports. When she's not at work, you can find her with her nose in a book (or ten).

5 Google Analytics Tools to Improve Your Marketing Strategy

By |July 20th, 2017|PPC Optimization|0 Comments

Your digital marketing campaigns provide a wealth of information if you know where to look for it. These are our 5 favorite Google Analytics tools to help uncover the most valuable insights in your marketing, and leverage them for greater gains.

Spring Clean Your Data With 5 Must-Have Google Analytics Upgrades

By |March 28th, 2017|PPC Optimization|1 Comment

Making sure your Google Analytics account has actionable data can be just as important as keeping your AdWords account clean. Here are five quick settings changes you should make in order to ensure that you're reaping the full benefits of the Analytics platform.

What the Google Analytics Data You’re Using Isn’t Telling You

By |September 15th, 2016|PPC Analysis, PPC Optimization|1 Comment

Almost everyone uses Google Analytics to evaluate marketing performance across channels. But if you're just using Google's last click attribution model, you're missing out on a wealth of information about your customers. Here are three reports you should be using to better understand your sales funnel.

5 Questions PPC Marketers Need to Ask Their Sales Team

By |May 17th, 2016|Lead Gen, PPC Optimization|1 Comment

Marketers have a wealth of data to understand consumer behavior, but sales professionals speak with customers and prospective customers every day. If you’re looking to get as many sales as possible from your paid lead generation efforts, don’t forget to touch base with the soldiers on the front line: your […]

Increase Sales for Premium Products with AdWords Household Income Targeting

By |December 15th, 2015|PPC Optimization|0 Comments

As advertisers and SEM specialists, we are constantly looking to reach as many potential converters as possible, while simultaneously minimizing our exposure to unqualified searches. AdWords advanced geographic targeting options have helped us drive increased sales for luxury brands by focusing on searchers in top income tiers.

As Metric Theory’s Resident […]

The Geography of Paid Search

By |May 14th, 2015|Metric Theory News|0 Comments

I am a geographer. Don’t worry, I’ll give you a minute to ask the usual questions:

“Why is a geographer writing a blog post on PPC?”

“How is geography even related to PPC?”

“What are you doing here?!”

Don’t worry, I’m getting there.


I graduated from college with a Bachelor of Arts in Geography, and […]