Google's recent announcement that AdWords integrates with Salesforce is a huge advantage for lead-gen advertisers. Read how you can maximize closed deals and increase your advertising ROI by pulling Salesforce data into AdWords.
As Metric Theory’s Director of Special Projects, one of my primary goals is to make the Account Services team more effective and efficient. Today I’m a guest author on Kenshoo’s blog, with a post called What’s Your Goal? Improving SEM Optimization to Reach Your KPIs. Check it out to learn how […]
Google announced in May 2015 that mobile searches surpassed desktop searches for the first time ever. As the path to purchase stretches across more and more devices, it becomes increasingly difficult to monitor and evaluate each step in the purchase process. However, there are several methods you can employ to […]