bbuhmann

About Brendan Buhmann

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So far Brendan Buhmann has created 4 blog entries.

Improve Your PPC Lead-Gen by Integrating AdWords with Salesforce

By |February 28th, 2017|PPC Optimization|0 Comments

Google's recent announcement that AdWords integrates with Salesforce is a huge advantage for lead-gen advertisers. Read how you can maximize closed deals and increase your advertising ROI by pulling Salesforce data into AdWords.

Create Javascript Tracking Cookies for Enhanced PPC Attribution

By |January 19th, 2017|Lead Gen|1 Comment

You're already importing source information from your URLs to establish attribution of your marketing efforts. But if your leads don't convert immediately, you're likely missing attribution for a significant chunk of traffic. Use this guide to create javascript tracking cookies to enhance your paid search attribution.

Using Kenshoo to Manage Campaigns Across Search Engines

By |March 29th, 2016|PPC Optimization|1 Comment

As Metric Theory’s Director of Special Projects, one of my primary goals is to make the Account Services team more effective and efficient. Today I’m a guest author on Kenshoo’s blog, with a post called What’s Your Goal? Improving SEM Optimization to Reach Your KPIs. Check it out to learn how […]

3 Ways to Track Cross-Device Performance

By |December 8th, 2015|PPC Analysis|0 Comments

Google announced in May 2015 that mobile searches surpassed desktop searches for the first time ever. As the path to purchase stretches across more and more devices, it becomes increasingly difficult to monitor and evaluate each step in the purchase process. However, there are several methods you can employ to […]