If you've seen your PPC ads showing for searches you're sure you excluded with negative keywords, you might not be crazy. In certain situation, AdWords negative keywords will not apply to some searches. Read on to find out if this is affecting you, and what you can do about it.
Wondering why your 20% off promo didn't drive more sales? Brittany Blanchard looks at consumer psychology to identify 4 PPC promo pitfalls for you to avoid this holiday season.
Just about every time we ask a new client if they would like to prioritize growing revenue or improving Return on Ad Spend (ROAS), the business owner replies “Well obviously, I want both!”
And certainly every business owner does want to grow revenue while improving ROAS. In the long-term, we often […]
There are many ways to evaluate your paid search efforts – you can review performance in the AdWords platform, Google Analytics, or a third-party platform like Kenshoo. But if you’ve ever compared performance from different sources, you’ve no doubt seen different results. What is happening? Is your data wrong?
Fear not! […]
As described by my colleague Eve in a previous post, at Metric Theory we always start a new client relationship with a benchmark document that defines past performance and a specific goal for paid search. The goal not only provides us a clear definition of what is considered “good” performance, […]
For the most part, advanced proficiency in Excel is not a requirement for advanced proficiency in paid search. That said, Excel offers a number of tools that can make a PPC account manager more efficient in his or her daily work. Below are three Excel functions with specific use cases […]