About Cindy He

Cindy is a Senior Manager of PPC Analyst Development at Metric Theory. Cindy has a passion for training analysts for the Account Manager role. She is constantly looking for new ways to develop a stronger curriculum for Metric Theory's new analysts, and frequently writes about how to turn paid search rookies into high-performing pros. Outside the office, Cindy balances her weekends between adrenaline filled turbo jet skiing and tamer dinner parties with friends.

What to Check If Your Google PPC Ads Aren’t Showing

By |August 1st, 2017|PPC Analysis|1 Comment

If your ad isn't showing when you search one of your keywords on Google, don't keep typing that same query into the search bar. Instead, use this checklist to determine what the issue actually is.

Google Seller Ratings: A Paid Search Home Run

By |August 18th, 2016|PPC Analysis|0 Comments

You might wonder if Google AdWords Seller Ratings (you know, those little stars you see in the ad) are worth the investment. We weren't sure either, until we crunched some numbers and the results - 24% higher CTR and 26% higher conversion rate - blew our minds.

5 Ways to Turn Paid Search Newbies into PPC Pros

By |February 18th, 2016|Business Strategy|0 Comments

Metric Theory has a robust training program, during which all of our incoming analysts learn basic and advanced PPC topics before taking on their own account assignments. I’ve had the pleasure of managing three classes of PPC Analysts at Metric Theory, and with each class I learn a few more […]

What Happened When We Turned Off PPC Brand Campaigns

By |October 6th, 2015|PPC Analysis|0 Comments

It’s not unusual for paid search clients to ask why they should bid on branded keywords. Even with the many benefits of bidding on brand terms, it’s still a question we get several times per year. Recently, a larger B2B client pushed to turn off brand terms, and the results […]

Top 5 Questions for a PPC Onboarding Call

By |December 4th, 2014|PPC Client Communication|Comments Off on Top 5 Questions for a PPC Onboarding Call

Before jumping on a call with a client for the first time, our team at Metric Theory always sends out a thorough onboarding survey. However, I always make sure to ask the client 5 important questions directly on our first call in order to invite conversation and gain a better understanding of […]