Properly placing the Facebook Ads pixel is necessary to build lookalike audiences, run dynamic remarketing, and track success. Us this guide to ensure that your pixel is placed properly and to start using pixel data to improve your advertising returns.
Redesigning a website can be a nerve-wracking experience for eCommerce retailers. Nailing these four basics can improve your PPC conversion rate and increase the chances that your new site will outperform the old one.
Google Tag Manager, or GTM, is the most common tag management solution currently in use by our clients. Like other tag managers, it allows you to combine all of your tags in one place instead of having to hard code and troubleshoot each one individually. While a different tag management […]
As anyone who’s tried to figure out attribution modeling can attest, no marketing effort exists in a vacuum. This is true especially for Paid Search, where other advertising channels can and will have a significant impact on your results. Effective marketing teams must cross-communicate to understand how advertising in one […]
With the holidays behind us, there is no better time think about spring cleaning your website. Conversion tracking is an important starting point for any advertiser – without it, you can’t accurately evaluate or optimize your advertising performance. But since every platform requires different tracking codes, hand-coding can quickly become […]
To drive results for any business, the first thing we have to know is which data to look at. As mentioned in a previous post, tracking multiple conversion events is a great way to drive additional insight and value for your clients.
In the example below, we will set up a […]
At the core of performance marketing success – and most certainly of paid search – is the desire to show a demonstrable return. Measuring this return usually comes in the form of conversion tracking. Whether the conversion event is purchasing a lipstick or downloading a whitepaper, the event we define […]