About Danielle Mason

Danielle is a Senior Manager and Tracking Specialist at Metric Theory. When she's not driving client growth or troubleshooting pixels, she can be found writing about strategy for both. During the Super Bowl, she frantically tweets about the ads and completely ignores the game, to the dismay of her friends.

Troubleshoot AdWords Conversion Tracking With These Easy Steps

By |June 8th, 2017|PPC Analysis|0 Comments

Having conversion tracking properly set up is key when it comes to managing your Google AdWords account. Here are a few easy steps to start the troubleshooting process for broken AdWords tags.

Why the Facebook Pixel is Necessary for Facebook Ads Success

By |March 7th, 2017|Social Advertising|0 Comments

Properly placing the Facebook Ads pixel is necessary to build lookalike audiences, run dynamic remarketing, and track success. Us this guide to ensure that your pixel is placed properly and to start using pixel data to improve your advertising returns.

4 Ecommerce Website Features to Improve Your PPC Performance

By |December 8th, 2016|PPC Optimization|1 Comment

Redesigning a website can be a nerve-wracking experience for eCommerce retailers. Nailing these four basics can improve your PPC conversion rate and increase the chances that your new site will outperform the old one.

The Pros & Cons of Google Tag Manager

By |September 29th, 2016|PPC Analysis|0 Comments

Google Tag Manager, or GTM, is the most common tag management solution currently in use by our clients. Like other tag managers, it allows you to combine all of your tags in one place instead of having to hard code and troubleshoot each one individually. While a different tag management […]

How We Adjust PPC Strategy to Capitalize on Outside Efforts

By |June 30th, 2016|PPC Optimization|0 Comments

As anyone who’s tried to figure out attribution modeling can attest, no marketing effort exists in a vacuum. This is true especially for Paid Search, where other advertising channels can and will have a significant impact on your results. Effective marketing teams must cross-communicate to understand how advertising in one […]

Spring Clean Your Website with Google Tag Manager

By |January 26th, 2016|PPC Optimization|0 Comments

With the holidays behind us, there is no better time think about spring cleaning your website. Conversion tracking is an important starting point for any advertiser – without it, you can’t accurately evaluate or optimize your advertising performance. But since every platform requires different tracking codes, hand-coding can quickly become […]

Tracking Multiple Conversion Events in AdWords

By |August 10th, 2015|PPC Optimization|0 Comments

To drive results for any business, the first thing we have to know is which data to look at. As mentioned in a previous post, tracking multiple conversion events is a great way to drive additional insight and value for your clients.

In the example below, we will set up a […]

Perks of Tracking Multiple Conversion Events

By |April 20th, 2015|PPC Optimization|0 Comments

At the core of performance marketing success – and most certainly of paid search – is the desire to show a demonstrable return. Measuring this return usually comes in the form of conversion tracking.  Whether the conversion event is purchasing a lipstick or downloading a whitepaper, the event we define […]