derek

About Derek Gerberich

Derek is a Senior Manager of Account Services at Metric Theory. He has a Master's in statistics, and brings a heavy data analytics background to paid search. The resident MT Denver ping-pong champion can usually be found outside running or inside cheering on his beloved Dallas Cowboys and Penn State Nittany Lions.

Google Features Metric Theory’s Work With Call Extensions

By |July 26th, 2017|Industry News, Mobile Advertising|0 Comments

Google featured Metric Theory's successful implementation of Call Extension bid adjustments in a post on the Inside AdWords blog. In the first year of implementing Call Extension bid adjustments, Metric Theory increased incoming phone calls 20% while decreasing the cost per phone call 60%.

Is Your PPC Missing Window-Shoppers? The Case for Increasing Bids Before Thanksgiving

By |November 17th, 2016|PPC Optimization|1 Comment

Is "digital window-shopping" a thing? Our data shows a pronounced period of increased consumer interest during the week before Thanksgiving. More importantly, the advertisers that increased their paid search investment during this week saw increased revenue throughout the holiday season.

Days of Our Lifetime (Value) Part 3: A Lifetime Value Case Study

By |March 8th, 2016|Business Strategy, PPC Goal Setting|0 Comments

Note: Days of Our Liftetime (Value) is Metric Theory’s three-part series exploring lifetime value, which looks at:

            Part 1 – Why use lifetime value?
            Part 2 – How to approach calculating lifetime value?
            Part 3 – A lifetime value case study

Welcome to part three of our series on lifetime value […]

Days of Our Lifetime (Value) Part 2: How to Calculate Lifetime Value

By |February 4th, 2016|Business Strategy|0 Comments

Note: This is Part 2 of Days of Our Liftetime (Value), Metric Theory’s three-part series exploring lifetime value which will look at:

                Part 1 – Why use lifetime value?
                Part 2 – How to calculate lifetime value?
                Part 3 – A lifetime value case study

If you have stumbled upon this […]

Days of Our Lifetime (Value) – Part 1: Why You Should Use Lifetime Value

By |December 2nd, 2015|Business Strategy|0 Comments

Note: Days of Our Lifetime (Value) is Metric Theory’s three part series on exploring lifetime value, which will look at:

Part 1 – Why use lifetime value?
Part 2 – How to calculate lifetime value?
Part 3 – A lifetime value case study
Why Use Lifetime Value?

If you are like most people, calculating your […]

Top 10 Funniest Converting Google Searches – No Joke!

By |April 1st, 2015|PPC Analysis|0 Comments

Happy April Fools’ day, everybody.  I say April Fools’! to you all in the beginning of this post because I will not be saying it at the end.  That’s right, everything which follows here is 100% true, despite how much you might believe otherwise.

So what is here you ask?  It’s […]

5 Questions to Help College Grads Get An Awesome Job

By |October 20th, 2014|Metric Theory News|Comments Off on 5 Questions to Help College Grads Get An Awesome Job

Believe me, I’ve read the news.   Like, about how 40% of recent college grads are unemployed.  For those few who were lucky enough to find jobs, most are taking positions that don’t even require a college degree.

Labor market economist Heidi Shierholz states that employment situation for young adults has “never […]