Google's recently released AdWords Price Extensions are an exciting new tool for ecommerce advertisers and retail brands. Read on to find out if they'll tip the needle for your business.
AdWords has significantly improved its search targeting over the past year, with massive benefits for goal-focused advertisers. By leveraging demographic and income targeting and similar audiences, you can sculpt your incoming traffic and drive better returns by only paying for clicks from highly qualified customers.
Covering everything from PPC promos to Facebook objectives to building office culture, these are our favorite 8 posts from the Metric Theory blog in 2016.
As the last shopping days of the year near, our thoughts are turning to the marketing gifts we hope to find under the tree this year. Here are 9 tools and features that would make us better marketers in 2017.
Google has officially released demographic bid adjustments, giving PPC advertisers a wealth of data and a valuable new tool to improve their search targeting. Here's how you can improve your PPC targeting with demographic bid adjustments.
Before we enjoy turkey, football, and food comas later this week, Metric Theory's staff takes a moment to celebrate the PPC and social advertising features that made us gobble with excitement in 2016. From easier site-wide conversion tracking to Facebook optimized CPM bidding, these tools will have you giving thanks well into 2017.
If you’re a lead-gen advertiser and you’re still optimizing your paid search marketing based on “what keywords we think work best,” it’s time to stop. You need to be evaluating your advertising efforts based on the quality of your leads, and not just total lead quantity or cost per lead. […]
Is being in average position 1 ever bad? Most PPC specialists would reflexively say no. It’s a basic tenet of paid search strategy that the top position receives the most clicks and the most conversions.
In some cases, moving from position 1 to position 2 or 3 can help you increase […]