About Grace Harris

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So far Grace Harris has created 6 blog entries.

How to Hire the Best Employees in a Competitive Market

By |April 27th, 2017|Business Strategy|0 Comments

With so many companies trying to recruit top candidates, it takes more than just fun perks to make your company appeal to potential employees. Here are the ways Metric Theory attracts top talent during the recruiting process.

The Top 5 Qualities for Beginning PPC Employees

By |June 3rd, 2016|Metric Theory News|1 Comment

When I graduated college, I felt pressured to find a job, which caused me to rush into a position that was not right for me. Around a year in, I realized I needed to find a new job, one that made me excited to come to work, and where my […]

Mobile PPC Impacts on Website Conversion Rates

By |March 24th, 2016|PPC Analysis|0 Comments

Last year, mobile searches surpassed desktop searches. This means that the only source of impression and click growth for most industries is on mobile devices. In fact, total desktop searches are decreasing for many industries. Increased mobile search volume means that mobile site traffic and conversions are more important than […]

5 Steps for a Winning Holiday Ecommerce Game Plan

By |October 15th, 2015|PPC Analysis|0 Comments

Every ecommerce business owner wants to take advantage of the holiday rush, but the savviest marketers start November with a game plan to beat the competition and grow sales. With these simple steps, you can anticipate the moment that clicks and conversion rates will begin to increase, and get ahead […]

Optimizing Dynamic Search Ads Campaigns

By |July 16th, 2015|PPC Optimization|0 Comments

After launching a Dynamic Search Ads (DSA) campaign, it is essential to monitor and adjust based on performance. Especially during the first initial week of launch, it can be crucial to eliminate waste from irrelevant searches.


Negatives, negatives, and more negatives: Since this is essentially a broad match campaign, adding in negatives […]

Setting up Dynamic Search Ads Campaigns

By |May 1st, 2015|PPC Optimization|0 Comments

For many ecommerce advertisers, having complete PPC search coverage for all of their individual products may seem out of reach. However, AdWords’ Dynamic Search Ads can provide an alternative to setting up thousands of ad groups and text ads.  Even when an advertiser thinks they have comprehensive coverage, Dynamic Search […]