About Hannah Stone

Hannah is a PPC Analyst at Metric Theory, where she provides support on dozens of paid search accounts. Originally from Connecticut, Hannah earned a degree in Neuroscience & Behavior from Wesleyan University and brings a scientific perspective to paid search marketing.

Bridging the Gap Between Paid Search and Paid Social Ads

By |August 24th, 2017|Social Advertising|0 Comments

While search and social advertising may seem to be completely separate channels, it is becoming increasingly important for both channels to work together in order to create a successful digital advertising strategy. Learn how you should be leveraging cross-channel insights to strengthen your digital advertising efforts.

Improve Your PPC With Top-of-Funnel Investments

By |February 7th, 2017|Business Strategy|1 Comment

Huge brands like Pepsi and Ford spend millions of dollars per year advertising on TV. Although these ads provide few "direct" returns, top-of-funnel advertising is a highly-effective way to scale your business. Read how investing in top-of-funnel media can help you scale your business returns.

Expand Your PPC Advertising With RLSA Campaigns

By |July 14th, 2016|PPC Optimization|2 Comments

Trying to grow your paid search account can be frustrating when you feel that you’ve maxed out all of your obvious keyword options. Don’t fret, because Remarketing Lists for Search Ads (RLSAs) could very well be your saving grace.

These audience lists allow you to tailor your search campaigns specifically to […]