Marketing will continue to evolve in 2017, with lots of changes (growing ad spend on Pinterest and Snapchat, advances in AI and voice search), and some things staying the same (continued ads dominance by Google and Facebook). Read on for the most important marketing trends you should expect in 2017.
Google Expanded Text Ads have shown excellent performance in early tests, but this does not mean you can forget about standard text ads just yet. Our research shows that Expanded Text Ads are not showing for all Google Search Partners. Read on to learn how much this could affect your campaigns.
Google has been experimenting with placing text ads only on the top and bottom of the SERPs for some time now. Late last week, Google shifted a significant percentage of overall search queries to this format and right-hand text ads are no longer showing. Tuesday, 2/23/2016, was the first full […]
2016 is here and we still don’t have flying cars (though maybe a Cubs’ World Series a year late). However, the future of marketing has arrived with digital ad spend likely to surpass TV ad spending in 2016. As consumers shift media usage online, advertisers are demanding more advanced targeting for top-of-funnel purchasers. The […]
Over the next few weeks, Google is rolling out Customer Match, which allows advertisers to upload a list of email addresses that automatically matches to logged-in users on Google. Advertisers can then target these users, exclude them, or bid them up or down on Google Search, YouTube, and Gmail. Similar […]
With all the new data Google is allowing us to analyze, sometimes it’s easy to forget what you’re looking at. When you look at one tab in AdWords, it uses information from your other tabs. For example, if you are in the Keywords tab, it will also use status information […]
Google recently announced that they will be making changes to how their campaigns work. These new AdWords campaigns are being called Enhanced Campaigns. The main change is that AdWords is no longer allowing advertisers to easily split out campaigns by device. Overall, most of the changes are positive, but Google […]
Google Trends (www.google.com/trends) is a great tool for analyzing search trends and search query volume. You can track recent trends, and also look at historical data to examine seasonality over the past few years. In addition, you can drill down into specific countries or local areas to get more insights.