About Jordan Shefrin

Jordan is an Account Manager at Metric Theory, where she enjoys using her Mathematics degree from UC Berkeley to derive useful formulas that help drive performance results for her various B2C and B2B clients. Outside of work, Jordan loves exploring her beautiful city, San Francisco.

Drive New Customer Acquisition With This PPC Campaign Type

By |June 29th, 2017|PPC Optimization|1 Comment

Tracking new customers through your paid search efforts may seem difficult without backend tracking. By using Remarketing Lists for Search Ads and Customer Match audiences, however, you can segment out new customers in your search campaigns and easily track new customer performance data.

Find the Right PPC Conversion Action for Your Business

By |October 4th, 2016|PPC Optimization|0 Comments

Conversion tracking may seem straightforward, but with multiple onsite conversion actions and the need to track different types of user behavior, you can find yourself tracking more conversions than you can really evaluate. Read on to find out how to identify the conversion actions that will help you improve account performance.

5 PPC Lessons You Only Learn From Experience

By |February 2nd, 2016|PPC Optimization|1 Comment

There are some paid search lessons you can’t learn from a beautiful and dense PowerPoint training. The most important learnings come from diving in and experiencing the highs and lows of PPC for yourself. If you’re just starting out with PPC, here are some lessons I wish I had learned […]