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About Kailee Caranta

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So far Kailee Caranta has created 6 blog entries.

Connect Directly With Customers Using Google AdWords Message Extensions

By |August 31st, 2017|Mobile Advertising|0 Comments

As customers spend more of their time on mobile, it is becoming increasingly important to cater your ads to mobile searchers. If you already receive a lot of phone call traffic from ads, try testing message extensions in AdWords.

Foster Team Collaboration With These Communication Tools

By |June 20th, 2017|Business Strategy|0 Comments

Investing in the right communication tools is key to building a great company culture, especially as your company grows and expands. Here are the tools we have found to be essential in keeping all company employees close.

Tailor Your Google Display Ads to Meet Your Customers in the Buying Funnel

By |February 16th, 2017|You Tube & Google Display Network|0 Comments

Display ads are a great way to reach new customers or bring previous visitors back to your site. To get the most out of your display campaigns, you need to create display ads that appeal to each customer based on where they are in the buying funnel. Read on to learn how you can identify where in the funnel a customer is, and how to create compelling images that will drive clicks and conversions.

Bing Shopping Set Up

By |July 5th, 2016|PPC Optimization, Shopping Campaigns|1 Comment

Even though Bing Shopping has significantly lower volume than Google Shopping, it can still drive the same ROAS, so it’s a no-brainer to get it up and running as soon as possible. Setting up a Bing Shopping account and creating a campaign is not difficult, but does require a few […]

How to Drive Awesome Bing Shopping Results

By |June 2nd, 2016|Shopping Campaigns|0 Comments

As a paid search manager, I am always testing new opportunities to drive better results in my accounts. Recently, I’ve been launching Bing Shopping campaigns for several accounts, and the results have been fantastic.

Bing vs Google Shopping: A Dead Heat
In a recent agency-wide analysis of Bing Shopping campaigns, we discovered that […]

How Mentoring PPC Analysts Drives Great Results

By |January 19th, 2016|PPC Optimization|1 Comment

In college, the mentors I found among my professors, program leaders, and sorority sisters helped me achieve success in class and extracurricular activities. I was concerned when I started at Metric Theory that I would struggle to find mentors like the ones I had in college, and that my on-the-job […]