About Kendall Todd

Kendall is a Senior Account Manager at Metric Theory. She manages multiple lead generation and Ecommerce clients, and serves as the agency's Bing Ads specialist. Check out her posts for optimal Bing Ads knowledge.

Metric Theory Awarded with Rising Star Agency of the Year at Inaugural Global Bing Partner Awards

By |May 24th, 2017|Metric Theory News|0 Comments

Metric Theory was awarded with the Rising Star Agency of the Year Award at Microsoft's 2017 Global Bing Partner Awards ceremony. The award recognizes Metric Theory's close partnership with Bing to drive improvements in client KPIs on the Bing platform.

Improve Your PPC By Setting Up Bing Dynamic Search Ads

By |May 2nd, 2017|PPC Optimization|5 Comments

Dynamic Search Ads are fantastic for increasing non-brand paid search traffic, and they're now being rolled out on Bing Ads. Here's why you should take advantage of DSAs on Bing and some best practices for setting them up.

Awesome Results from Bing RLSA Lists

By |October 11th, 2016|PPC Optimization|1 Comment

Your previous site visitors are much more likely to convert than the average searcher, so you should do everything possible to attract previous visitors. We tested Bing's Remarketing Lists for Search Ads and the results - better CTRs and conversion rates - will convince you want to implement them immediately.

AdWords Income Targeting for Lead-Gen Advertisers

By |April 21st, 2016|Lead Gen, PPC Optimization|1 Comment

AdWords allows you to add bid modifiers for income levels to target ads to searchers based on IRS income data by zip code. This feature allows you to target users who are most able to afford your offering, which can be particularly helpful for lead-gen advertisers targeting high-income searchers.

Analyzing lead […]

Enhanced Tracking Capabilities with Bing UET Tag

By |April 14th, 2016|Industry News, PPC Optimization|1 Comment

As Bing discussed in a recent blog post, Bing Campaign Analytics is being phased out starting in May and will be completely removed by the end of October in favor of the Bing UET Tag.  If you haven’t already, you should implement UET as soon as possible because of its […]

3 PPC Account Resolutions for 2016

By |January 14th, 2016|PPC Optimization|1 Comment

With all the talk about New Year’s resolutions around January 1, it’s worth making a resolution to take another look at the parts of your PPC accounts that may not be a main focus, but can still have a huge impact on your advertising efforts. Because…we’re all getting healthier in […]