About Kyle Reynolds

Kyle is a PPC Analyst at Metric Theory. Kyle assists with strategy and management at all levels for many B2C and B2B accounts. A former member of the two-time national champion Colorado State University Men’s Lacrosse Team, Kyle can now be found exploring the mountains of Colorado on his mountain bike or snowboard.

3 Product Feed Attributes to Improve Your PPC Performance

By |May 16th, 2017|Shopping Campaigns|1 Comment

Relevance is key to maximizing revenue and ROI through Shopping campaigns, and the best way to achieve relevance is by optimizing the titles of your products in your Google Merchant Center feed. Start by focusing on these three attributes to improve CTRs and drive more sales.

Are Dynamic Search Ads Right for Your PPC Account?

By |September 1st, 2016|PPC Optimization|0 Comments

Dynamic Search Ads can have a major (positive) impact on conversions, but not for everybody. Our list of DSA pros and cons will help you decide if DSAs make sense for your AdWords account.