About Maddy Kuttner

Maddy Kuttner is a Senior Manager of Account Services at Metric Theory. She manages a team of 6 paid search professionals and runs strategy for some of MT's enterprise software clients. Outside of work, she enjoys hiking around the Bay Area and eating Mexican food with copious amounts of guacamole.

Use the Buying Funnel to Grow Digital Marketing Revenue

By |June 27th, 2017|Business Strategy|1 Comment

You should always tailor your digital marketing strategy to provide the best possible user experience for potential customers. Max your digital marketing revenue by tailoring your strategy and goals based on where your consumers are in the buying funnel.

How to Calculate a Cost per Lead Goal for PPC

By |October 20th, 2016|Lead Gen, PPC Analysis|1 Comment

A profitable CPL goal is essential for maximizing the return on your paid search investment. Determining a CPL goal can be a challenge, but with this simple formula and a few pieces of data, you can calculate a CPL goal that will allow you to grow your leads from PPC.

How to Better Evaluate Gmail Ads Campaigns

By |May 26th, 2016|PPC Analysis|0 Comments

When you launch a Gmail Ads campaign, you should be aware that it likely will not deliver the same direct ROI or conversion rates as standard Search campaigns. You’re showing ads to an audience that is not actively looking for your products or services (at the time they see your […]

How to Address Short-Term Swings in PPC Performance

By |February 16th, 2016|PPC Analysis|1 Comment

You are probably alarmed when you see one, two, or even three days of paid search account performance that doesn’t hit your goals. However, making optimization decisions based on too little data can cause longer-term declines in the account. The following two examples describe how you should react to a […]

Awesome Results from Shopping Remarketing Lists

By |October 21st, 2015|Shopping Campaigns|0 Comments

In an exciting development for anyone looking to boost the performance of their Google Shopping campaigns, Google announced today that Shopping Remarketing Lists have been released out of beta. We had a chance to test it while it was still under wraps, and it drove conversion rates up to 141% higher than […]

3 Google Shopping Analyses For Holiday Season Success

By |September 15th, 2015|PPC Analysis|0 Comments

With the holidays just around the corner, a little prep now can drive big results in November and December. In 2014, holiday retailers spent 45% more on Shopping ads compared to 2013 according to Kenshoo’s 2014 Global Online Shopping Report. This means that Shopping is more important to holiday paid […]

3 Basic Google Shopping Optimization Tips

By |April 21st, 2015|PPC Optimization|0 Comments

Laying the groundwork for a well-structured Google Shopping campaign takes time. Creating a granular ad group structure that corresponds well with your product feed structure is absolutely essential to set your Shopping Campaigns up for success. However, I’ll often encounter accounts that have Shopping Campaigns run on autopilot after the […]

10 Holiday Questions to Ask Your PPC Clients

By |November 24th, 2014|PPC Client Communication|Comments Off on 10 Holiday Questions to Ask Your PPC Clients

There are a million and one ways to develop holiday strategy for your paid search clients. However, the preliminary stages of any holiday PPC strategy should include a meeting with your clients discussing the topics that will be crucial components of your Holiday campaigns. Below, I’ve outlined the top 10 […]