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About Megan Beatty

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So far Megan Beatty has created 8 blog entries.

Google Marketing Next 2017 Recap: What You Need to Know for PPC Improvement in 2017

By |May 25th, 2017|Industry News|0 Comments

Google's annual Marketing Next livestream included a number of product and feature releases that will have a bit impact on your PPC in 2017. Read on for a recap of the most important changes that will help you drive stronger performance in 2017.

SEMPO’s Annual State of Search: Scaling Mobile PPC & Social

By |April 4th, 2017|Industry News, Mobile Advertising, Social Advertising|0 Comments

The Search Engine Marketing Profesional Organization (SEMPO) released its most recent survey of top marketing professions. Their findings provide an overview of the most important trends in PPC and digital marketing for 2017. Read how you can take advantage of these marketing trends to grow your marketing.

What Google’s Dynamic Search Ads Changes Mean for Your PPC

By |March 30th, 2017|Industry News, PPC Optimization|1 Comment

In a recent announcement, Google unveiled a number of updates that will give advertisers increased control over Dynamic Search Ads campaigns. Read how you can use these new features to improve your paid search performance.

5 Next-Level PPC Excel Formulas and Tricks

By |March 9th, 2017|PPC Analysis|1 Comment

Excel is one of the most important tools for any PPC pro. Check out these 5 tips and tricks if you already know the basics and are looking for some next-level Excel knowledge to boost your paid search skills,

How to Drive Direct Conversions on the GDN

By |June 23rd, 2016|Lead Gen, PPC Optimization, You Tube & Google Display Network|0 Comments

“The Google Display Network (GDN) is a brand awareness channel. You shouldn’t expect to see direct conversions come through the GDN, and if they do, they will be less profitable or lower quality than Search conversions.” We’ve all heard those cardinal rules of GDN expectations, but rules were made to […]

Google Livestream Recap: New AdWords Features for 2016

By |May 24th, 2016|Industry News|0 Comments

Earlier today, Google live streamed their Performance Summit, where they announced a slew of new features coming to AdWords & Analytics throughout this year. You can get more details over at the AdWords blog, but here are a few of the features we’re most excited about.

Tablet Bid Adjustments
Google announced that […]

How PPC Can Help Identify Your Target Market

By |April 26th, 2016|Business Strategy|1 Comment

Every business wants to know more about their customers. Where do they live? What do they earn? What messaging resonates with them best? PPC advertising can answer all of these questions, and many more.

Demographic Data
One of the biggest benefits of advertising on the Google Display Network is the additional insight […]

5 Next-Level Skills PPC Account Managers Must Master

By |November 10th, 2015|PPC Client Communication|0 Comments

Driving great PPC results is a necessity for PPC Account Managers, but it’s important that you can translate those amazing results into client satisfaction. Here at Metric Theory, every paid search expert starts as a PPC Analyst, where we learn how to analyze and execute paid search initiatives and drive […]