About Geneva Mueller

Geneva is an Account Manager at Metric Theory. She is particularly passionate about building creative and effective B2B and lead-gen strategy. She uses her Economics degree from Colorado State University to identify macro trends that can be turned into learnings and strategy implications across her book of business.

Close More Deals from PPC & Paid Social with an Account-Based Marketing Strategy

By |April 13th, 2017|Lead Gen|0 Comments

Account-based marketing helps lead-gen advertisers target the most qualified potential leads, while excluding everyone else. Read how you can use ABM in your existing paid search and social channels to drive more qualified leads, while spending less on unqualified clicks.

Build an Effective B2B Marketing Strategy for PPC

By |August 30th, 2016|Business Strategy, Lead Gen|1 Comment

In a recent report, Forrester identified the need for B2B marketers to evaluate their effectiveness at improving key business metrics like new customers, revenue, and profit. B2B marketers can use 5 simple steps to set goals, track progress, and deliver meaningful business results for even the toughest B2B businesses.

PPC Brand Bidding for Account Success

By |August 11th, 2016|PPC Optimization|1 Comment

Take your PPC brand bidding beyond Average Position 1 and focus on achieving your account goals with our brand bidding strategy.

How to Channel Mad Men To Improve Your PPC

By |March 15th, 2016|PPC Analysis|1 Comment

Data is great, but getting lost in the numbers can cause you to lose sight of your ultimate target – consumers – and how their behavior fuels the successes or failures of your advertising efforts. Holding too tightly to direct PPC metrics can hinder your ability to put yourself in […]