Account-based marketing helps lead-gen advertisers target the most qualified potential leads, while excluding everyone else. Read how you can use ABM in your existing paid search and social channels to drive more qualified leads, while spending less on unqualified clicks.
In a recent report, Forrester identified the need for B2B marketers to evaluate their effectiveness at improving key business metrics like new customers, revenue, and profit. B2B marketers can use 5 simple steps to set goals, track progress, and deliver meaningful business results for even the toughest B2B businesses.
Data is great, but getting lost in the numbers can cause you to lose sight of your ultimate target – consumers – and how their behavior fuels the successes or failures of your advertising efforts. Holding too tightly to direct PPC metrics can hinder your ability to put yourself in […]