A position-based conversion attribution model is a must-have for nearly all advertisers. AdWords position-based attribution allows you to identify the keywords that bring new customers to your site and increase your sitewide conversions. Read on for some of the benefits of switching to AdWords new position-based attribution model.
The recently-released AdWords Promotion Extensions are an important new tool in the ecommerce advertiser's toolbox. Advertise your promos directly in your ad copy to boost your CTR and conversion rates, and earn more revenue, during your next promo.
Sometimes your conversations with your paid search manager need to go beyond a weekly update. We we recommend scheduling "deep dives" with your manager to make sure your paid search is optimized to meet your business goals, target the correct markets, and implement effective strategies.