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About Nadine Janker

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So far Nadine Janker has created 6 blog entries.

5 Intangible Qualities that Make Great PPC Account Managers

By |May 30th, 2017|Business Strategy|0 Comments

Being a great digital marketer takes more than strong communication and analytics skills. You also need to be able to accept feedback, work in a team, and be proactive on your own to address potential issues. These are the five intangible qualities that we look for when hiring new PPC account managers.

3 Keys To An Effective But Simple PPC Strategy

By |January 17th, 2017|PPC Goal Setting|1 Comment

The beginning of the year is a great time to reconsier your paid search goals and develop a new PPC strategy. Use our three keys to paid search strategy to build a roadmap to PPC success.

How to Reevaluate Your PPC Goals for 2017

By |January 5th, 2017|PPC Goal Setting|3 Comments

The beginning of the year is a great time to review last year's PPC performance and consider if you should adjust your PPC goals for the new year. Whether you're looking to grow your business, become more profitable or launch a new product, our guide will help you select the right goal for 2017.

4 Google Analytics Reports to Understand a PPC Client’s Business

By |April 29th, 2014|PPC Analysis|0 Comments

Google Analytics is one of my favorite tools because it allows me to better understand a PPC client’s online business and how paid search fits into their overall strategy.  This understanding is vital to build a solid relationship with your client and effectively drive results on a paid search account. […]

Using Geographic Bid Modifiers in AdWords

By |September 16th, 2013|PPC Optimization|0 Comments

Now that we all live in a new world – the world of Enhanced campaigns, I’d like to discuss one of the more significant new features: geographical targeting using bid modifiers. You may be wondering: “How is this any different from targeting campaigns to specific geo-targets as we’ve done before?” […]

Managing PLA Campaigns with Segmentation & Proper Bidding

By |May 2nd, 2013|PPC Optimization|0 Comments

In October 2012, Google Shopping became Product Listing Ads (PLAs), a paid advertising format. Since this transition, PLAs have become increasingly more important in driving revenue for B2C advertisers.

According to Kenshoo’s 2012  Global Online Retail Report, the visually appealing PLAs draw about one and a half times the clickthrough rate […]