About Patrick Watson

Pat is a Senior Account Manager and Feed Account Manager at Metric Theory. Through several years in digital marketing, he has worked on both mid-sized and enterprise-level accounts and is focused on driving client success through Google Shopping, feed management,and backend data analysis for both B2C and B2B clients. Outside of work, he enjoys hiking, birding, and mixing homemade cocktails and Victorian punches.

Localize Your PPC & Improve CTR With Geo Ad Customizers

By |May 11th, 2017|PPC Optimization|1 Comment

AdWords' Geo Ad Customizers allow you to localize your PPC efforts, improve CTR, and speak directly to searchers by dynamically inserting the name of the searcher's city or state into your ad. Read our simple setup instructions to enable this feature and improve ad engagement.

Increase Google Shopping Revenue by Improving Your Merchant Center Feed

By |February 2nd, 2017|Shopping Campaigns|1 Comment

Increasing revenue from Google Shopping typically requires building a granular Shopping campaign structure. But a Google Merchant Center full of vague or unclear language will prevent even the best Shopping campaign from achieving it's revenue potential. Read how a few tweaks to a feed can result in a significant increase in impressions.

Is Your PPC Ready for the Holidays? Make Sure with Our Holiday Prep Checklist

By |November 8th, 2016|PPC Optimization|1 Comment

Thanksgiving is almost here, which means the year's busiest shopping season is right around the corner. Use our holiday prep checklist to make sure your PPC is ready to take advantage of thousands of active shoppers this November.