Melissa Mackey sits down with our VP of Online Marketing, Jeremy Brown, to discuss AdWords’ new sitelinks policy. What are the benefits of sitelinks? What are the potential pitfalls of the new policy?
“Sitelinks are absolutely great for taking up more space on the page. That is their number #1 utility… I’m definitely not a fan of Google enforcing a unique link for every Sitelink, and I’ve provided feedback to Google through numerous channels that this will result in a worse user experience.”
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