Build an Effective YouTube Ad Strategy this Holiday Season

By |September 22nd, 2016|You Tube & Google Display Network|0 Comments

With the holiday season just around the corner, digital marketers are strategizing to squeeze as much revenue as possible out of the most important quarter of the year. Video advertising should be an integral part of your holiday strategy. YouTube campaigns provide many benefits for brands during the holidays, including […]

A Step by Step Guide to Google Analytics Ecommerce Tracking

By |September 20th, 2016|PPC Analysis|1 Comment

Do you want the extra insights that come with Google Analytics Ecommerce tracking, but you're not sure how to set it up? Our step-by-step instructions will show you how to create your pixel and begin pulling in Ecommerce data in no time.

What the Google Analytics Data You’re Using Isn’t Telling You

By |September 15th, 2016|PPC Analysis, PPC Optimization|1 Comment

Almost everyone uses Google Analytics to evaluate marketing performance across channels. But if you're just using Google's last click attribution model, you're missing out on a wealth of information about your customers. Here are three reports you should be using to better understand your sales funnel.

The Psychology of Holiday PPC Promos & Why They Fall Flat

By |September 13th, 2016|PPC Optimization|0 Comments

Wondering why your 20% off promo didn't drive more sales? Brittany Blanchard looks at consumer psychology to identify 4 PPC promo pitfalls for you to avoid this holiday season.

Drive Direct Conversions with YouTube Remarketing

By |September 8th, 2016|You Tube & Google Display Network|1 Comment

You probably think of YouTube as a high-funnel prospecting channel. But we regularly see YouTube Remarketing perform at or above our account KPIs. Read on to learn how YouTube can drive profitable conversions for any account.

3 Ways to Responsibly Scale PPC Spend

By |September 6th, 2016|PPC Optimization|1 Comment

Looking to increase PPC spend and maintain profitability? You'll need to do more than just bid up your top-performing keywords. Here are three creative ways to increase spend without sacrificing your efficiency goals.

Are Dynamic Search Ads Right for Your PPC Account?

By |September 1st, 2016|PPC Optimization|0 Comments

Dynamic Search Ads can have a major (positive) impact on conversions, but not for everybody. Our list of DSA pros and cons will help you decide if DSAs make sense for your AdWords account.

Build an Effective B2B Marketing Strategy for PPC

By |August 30th, 2016|Business Strategy, Lead Gen|1 Comment

In a recent report, Forrester identified the need for B2B marketers to evaluate their effectiveness at improving key business metrics like new customers, revenue, and profit. B2B marketers can use 5 simple steps to set goals, track progress, and deliver meaningful business results for even the toughest B2B businesses.