3 Keys To An Effective But Simple PPC Strategy

By |January 17th, 2017|PPC Goal Setting|0 Comments

The beginning of the year is a great time to reconsier your paid search goals and develop a new PPC strategy. Use our three keys to paid search strategy to build a roadmap to PPC success.

Boost Revenue with Google Shopping Promotions

By |January 12th, 2017|Shopping Campaigns|0 Comments

As spend on Google Shopping continues to nearly double every year, you need to stand out to succeed. Google Shopping Promotions can help. Read how we used Merchant Center Promotions to nearly triple Google Shopping revenue.

How to Use Google Analytics to Evaluate Facebook Ads Performance

By |January 10th, 2017|Social Advertising|0 Comments

With so many attribution models and platforms available, it can be difficult to choose the best way to evaluate your Facebook Ads campaign. Google Analytics and the Facebook Ads platform can both provide valuable data, but they're most effective when you use them to examine specific types of performance.

How to Reevaluate Your PPC Goals for 2017

By |January 5th, 2017|PPC Goal Setting|0 Comments

The beginning of the year is a great time to review last year's PPC performance and consider if you should adjust your PPC goals for the new year. Whether you're looking to grow your business, become more profitable or launch a new product, our guide will help you select the right goal for 2017.

Our 8 Favorite Metric Theory Blog Posts of 2016

By |December 20th, 2016|Industry News, PPC Analysis|0 Comments

Covering everything from PPC promos to Facebook objectives to building office culture, these are our favorite 8 posts from the Metric Theory blog in 2016.

Digital Marketing Holiday Wish List: 9 Tools & Features We Really Want in 2017

By |December 15th, 2016|PPC Optimization|0 Comments

As the last shopping days of the year near, our thoughts are turning to the marketing gifts we hope to find under the tree this year. Here are 9 tools and features that would make us better marketers in 2017.

Improve Display & Remarketing with Google Responsive Ads

By |December 13th, 2016|You Tube & Google Display Network|0 Comments

If you’ve recently tried to create a new text ad in a Google display or remarketing campaign, you may have noticed that the default text ad option has now been replaced by the option to create a Responsive Ad. This new ad type is a Google initiative to provide advertisers a […]

4 Ecommerce Website Features to Improve Your PPC Performance

By |December 8th, 2016|PPC Optimization|1 Comment

Redesigning a website can be a nerve-wracking experience for eCommerce retailers. Nailing these four basics can improve your PPC conversion rate and increase the chances that your new site will outperform the old one.