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Using Google’s Customer Journey to Online Purchase

By |August 24th, 2015|PPC Analysis|0 Comments

One of Think With Google’s most powerful tools is the Customer Journey to Online Purchase. In a previous post, I explained how to use Google Analytics’ attribution modeling to evaluate existing efforts and determine where to shift budget from one digital channel to the next.

This begs the question: how do […]

Move Away from Last-Click with Google Analytics Attribution Models

By |August 20th, 2015|PPC Analysis|0 Comments

Over the last year, Google Analytics has rolled out more robust attribution modeling features to help advertisers understand the full digital conversion funnel.  I’ve been surprised to see how few advertisers have adopted these new measurement tools.  This post is meant to steer you away from the traditional last-click GA […]

Tracking Multiple Conversion Events in AdWords

By |August 10th, 2015|PPC Optimization|1 Comment

To drive results for any business, the first thing we have to know is which data to look at. As mentioned in a previous post, tracking multiple conversion events is a great way to drive additional insight and value for your clients.

In the example below, we will set up a […]

Setting Up Google Analytics Remarketing

By |August 3rd, 2015|PPC Optimization|0 Comments

Remarketing allows an advertiser to reach customers who have shown interest in their product or service with a previous site visit. Google Analytics Remarketing, more specifically, is beginning to pick-up speed as a powerful way to supplement the widely-found success of AdWords Remarketing.

Google Analytics Remarketing provides an advertiser with the […]

The PPC Check-Mate Checklist to Switching Websites

By |July 22nd, 2015|PPC Client Communication|1 Comment

If you have an e-commerce or lead-gen website, I’m sure you are looking at the “mobile frenzy” and thinking, “is my website up to snuff in today’s digital world?” With Google’s new emphasis on mobile-savvy sites and Google’s announcement that mobile searches have outpaced desktop searches, the digital marketing game […]

Using Google Shopping Benchmarks to Improve Performance

By |July 21st, 2015|PPC Optimization|0 Comments

Shopping Campaigns are amazing! They are still one of the fastest growing parts of the PPC universe, with YOY growth for Google above 20% for the past 4 months. With Bing Shopping just out of Beta it’s safe to assume that Shopping Campaigns will continue to become a larger part […]

Optimizing Dynamic Search Ads Campaigns

By |July 16th, 2015|PPC Optimization|0 Comments

After launching a Dynamic Search Ads (DSA) campaign, it is essential to monitor and adjust based on performance. Especially during the first initial week of launch, it can be crucial to eliminate waste from irrelevant searches.

 

Negatives, negatives, and more negatives: Since this is essentially a broad match campaign, adding in negatives […]

How to Avoid Common PPC Fails & Disasters

By |June 29th, 2015|PPC Analysis|0 Comments

Anyone who’s spent more than a little time in paid search can share a few horror stories of accounts that are in horrendous shape. Those PPC disasters can range from  the small business owner who sells Flag Poles and spent $100,000 in 6 months advertising on Stripper Poles (true story) […]