Redesigning a website can be a nerve-wracking experience for eCommerce retailers. Nailing these four basics can improve your PPC conversion rate and increase the chances that your new site will outperform the old one.
A simple Shopping campaign structure might seem easier to manage, but it can result in a lot of lost opportunity. Use this method to increase sales and profitability ff you have a relatively large number of products that vary widely by margin.
Google's Display Content Keywords, just released from beta, can help your Display ads reach better GDN placements and show to a more qualified audience. Read our set up guide to get Display Content Keywords running.
Google has officially released demographic bid adjustments, giving PPC advertisers a wealth of data and a valuable new tool to improve their search targeting. Here's how you can improve your PPC targeting with demographic bid adjustments.
Before we enjoy turkey, football, and food comas later this week, Metric Theory's staff takes a moment to celebrate the PPC and social advertising features that made us gobble with excitement in 2016. From easier site-wide conversion tracking to Facebook optimized CPM bidding, these tools will have you giving thanks well into 2017.
Is "digital window-shopping" a thing? Our data shows a pronounced period of increased consumer interest during the week before Thanksgiving. More importantly, the advertisers that increased their paid search investment during this week saw increased revenue throughout the holiday season.