4 Ecommerce Website Features to Improve Your PPC Performance

By |December 8th, 2016|PPC Optimization|0 Comments

Redesigning a website can be a nerve-wracking experience for eCommerce retailers. Nailing these four basics can improve your PPC conversion rate and increase the chances that your new site will outperform the old one.

How to Optimize PPC Shopping Campaigns by Product Margins

By |December 6th, 2016|Shopping Campaigns|0 Comments

A simple Shopping campaign structure might seem easier to manage, but it can result in a lot of lost opportunity. Use this method to increase sales and profitability ff you have a relatively large number of products that vary widely by margin.

Search Meets Display with AdWords New Display Content Keywords

By |December 1st, 2016|You Tube & Google Display Network|0 Comments

Google's Display Content Keywords, just released from beta, can help your Display ads reach better GDN placements and show to a more qualified audience. Read our set up guide to get Display Content Keywords running.

Improve Your PPC Targeting with Demographic Bid Adjustments

By |November 29th, 2016|PPC Optimization|0 Comments

Google has officially released demographic bid adjustments, giving PPC advertisers a wealth of data and a valuable new tool to improve their search targeting. Here's how you can improve your PPC targeting with demographic bid adjustments.

A PPC Thanksgiving: 9 PPC Features We Couldn’t Live Without in 2016

By |November 21st, 2016|PPC Optimization|0 Comments

Before we enjoy turkey, football, and food comas later this week, Metric Theory's staff takes a moment to celebrate the PPC and social advertising features that made us gobble with excitement in 2016. From easier site-wide conversion tracking to Facebook optimized CPM bidding, these tools will have you giving thanks well into 2017.

Is Your PPC Missing Window-Shoppers? The Case for Increasing Bids Before Thanksgiving

By |November 17th, 2016|PPC Optimization|0 Comments

Is "digital window-shopping" a thing? Our data shows a pronounced period of increased consumer interest during the week before Thanksgiving. More importantly, the advertisers that increased their paid search investment during this week saw increased revenue throughout the holiday season.

Finding the Best Facebook Ad Placements for Your Goals

By |November 15th, 2016|Social Advertising|1 Comment

Facebook offers lots of options, from choosing the right objective to selecting your targeting. Don't sweat about choosing the right placement type. This guide will make it easy to select the Facebook placement that will best help you hit your goals.

3 Awesome Features You Only Get on Bing Ads

By |November 10th, 2016|PPC Optimization|1 Comment

These 3 PPC features are only found on Bing Ads, and they can help you drive some awesome performance.