Google Expanded Text Ads have shown excellent performance in early tests, but this does not mean you can forget about standard text ads just yet. Our research shows that Expanded Text Ads are not showing for all Google Search Partners. Read on to learn how much this could affect your campaigns.
As employers struggle to meet the expectations of millennial employees, research suggests that star employees are looking for work that has meaning and a demonstrable positive impact on others. Taking a few simple steps to create a sense of purpose at work helped us earn AdAge's Best Place to Work 2015 award.
You might wonder if Google AdWords Seller Ratings (you know, those little stars you see in the ad) are worth the investment. We weren't sure either, until we crunched some numbers and the results - 24% higher CTR and 26% higher conversion rate - blew our minds.
Metric Theory is honored to be a finalist for three of Search Engine Land’s Landy Awards. The Landys recognize individuals, agencies, and internal marketing teams that have demonstrated excellence in organic and paid search marketing initiatives. Metric Theory is nominated for our team’s success scaling a world-class demand generation program.
Google AdWords scripts can be intimidating at first, but they offer some serious PPC potential. Here are five ready-to-run AdWords scripts to up your Search game.
Google Shopping campaigns don't allow you to target specific keywords. But this easy hack allows you to narrow targeting for Shopping Campaigns top just top performing keyword categories, increasing revenue and ROI in the process.
Google's new Expanded Text Ads have increased the length of available PPC ad copy by more than 50%, and early testing shows that these new ads can drive big improvements in CTR. These are our tips for implementing Expanded Text Ads, and making sure you're using this extra space to improve your PPC performance.