7 SEM Tools We’re Thankful For (And You Should Use)

By |November 24th, 2015|PPC Optimization|0 Comments

As employees at Advertising Age’s Best Place to Work in 2015, we have a lot to be thankful for this Thanksgiving. From great teammates and clients to exciting new releases from Google, here’s what MT’s PPC experts will be giving thanks for at this week’s in-office turkey and stuffing lunch.

Shopping […]

4 Reasons B2B Advertisers Should Reconsider Bing

By |November 19th, 2015|PPC Analysis|0 Comments

I’ve heard every excuse in the book from B2B advertisers who don’t trust Bing. Everything from “I tried it three years ago and didn’t get anything,” to “why waste my time where the market share is so small?” Despite what you may have heard, Bing is not inferior to Google, […]

Metric Theory Tops Ad Age’s Best Places to Work List

By |November 17th, 2015|Metric Theory News|0 Comments

I am truly humbled to announce that Metric Theory was honored as part of Advertising Age’s 2015 Best Places to Work, ranking 1st out of the top 50 companies in advertising & media.  It is fantastic to be recognized along with other agencies and technology companies whose work and cultures […]

Metric Theory Feeds the Hungry in San Francisco

By |November 13th, 2015|Metric Theory News|0 Comments

One of my favorite aspects of working at Metric Theory is the opportunity to participate in the various service events we organize throughout the year, from volunteering at a children’s museum to raising money to fight MS. My favorite event is one that takes place in my own neighborhood – […]

Using Gmail Ads to Drive Holiday Success

By |November 12th, 2015|PPC Optimization|0 Comments

It’s not just Santa who will be checking lists twice this time of year. Every retailer in the world is readying their email lists for a holiday email marketing push. As a marketer, the challenge is helping your promotions stand out from the crowd. Gmail Ads, released by Google earlier […]

5 Next-Level Skills PPC Account Managers Must Master

By |November 10th, 2015|PPC Client Communication|1 Comment

Driving great PPC results is a necessity for PPC Account Managers, but it’s important that you can translate those amazing results into client satisfaction. Here at Metric Theory, every paid search expert starts as a PPC Analyst, where we learn how to analyze and execute paid search initiatives and drive […]

Don’t Be a YouTube Scrooge This December

By |November 5th, 2015|You Tube & Google Display Network|0 Comments

The children may be nestled all snug in their beds, but they’re watching YouTube videos instead of imagining dancing sugar plumbs. YouTube logs billions of views every day, and not advertising there means you’re missing a large shopping audience. Here are 4 reasons why 2015 should be the year you […]

5 Ways to Conquer the PPC Keyword Tools Plateau

By |November 3rd, 2015|PPC Optimization|1 Comment

Do you find it easier to improve your paid search efficiency versus rapidly growing your PPC account? If so, you’re not alone. Your Search Query Reports and the AdWords Keyword Planner are integral components of a growth-oriented paid search strategy, but they can only take you so far before you […]