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Google Marketing Next 2017 Recap: What You Need to Know for PPC Improvement in 2017

By |May 25th, 2017|Industry News|0 Comments

Google's annual Marketing Next livestream included a number of product and feature releases that will have a bit impact on your PPC in 2017. Read on for a recap of the most important changes that will help you drive stronger performance in 2017.

Metric Theory Awarded with Rising Star Agency of the Year at Inaugural Global Bing Partner Awards

By |May 24th, 2017|Metric Theory News|0 Comments

Metric Theory was awarded with the Rising Star Agency of the Year Award at Microsoft's 2017 Global Bing Partner Awards ceremony. The award recognizes Metric Theory's close partnership with Bing to drive improvements in client KPIs on the Bing platform.

3 Advanced Excel Formulas to Elevate Your PPC Analysis

By |May 18th, 2017|PPC Analysis|0 Comments

Excel is a crucial and extremely useful tool in paid search and other data-driven industries. The next time you're dealing with large data sets, give these three handy Excel formulas a try.

3 Product Feed Attributes to Improve Your PPC Performance

By |May 16th, 2017|Shopping Campaigns|1 Comment

Relevance is key to maximizing revenue and ROI through Shopping campaigns, and the best way to achieve relevance is by optimizing the titles of your products in your Google Merchant Center feed. Start by focusing on these three attributes to improve CTRs and drive more sales.

Localize Your PPC & Improve CTR With Geo Ad Customizers

By |May 11th, 2017|PPC Optimization|3 Comments

AdWords' Geo Ad Customizers allow you to localize your PPC efforts, improve CTR, and speak directly to searchers by dynamically inserting the name of the searcher's city or state into your ad. Read our simple setup instructions to enable this feature and improve ad engagement.

Boost Gmail Ads PPC Performance With These Simple Steps

By |May 9th, 2017|You Tube & Google Display Network|2 Comments

With some simple tweaks, Gmail ads can drive even better performance than your standard display campaigns. If you're seeing less-than-impressive Gmail performance metrics, give these tips a try.

You Need A Mobile PPC Strategy – Here’s Where to Start

By |May 4th, 2017|Mobile Advertising|3 Comments

Good marketing is contingent on showing high quality content to customers where they are — and today, consumers are on mobile phones. Here's how you can develop a mobile advertising strategy to successfully capitalize on mobile traffic.

Improve Your PPC By Setting Up Bing Dynamic Search Ads

By |May 2nd, 2017|PPC Optimization|5 Comments

Dynamic Search Ads are fantastic for increasing non-brand paid search traffic, and they're now being rolled out on Bing Ads. Here's why you should take advantage of DSAs on Bing and some best practices for setting them up.