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Two Important Warnings for Google Expanded Text Ads

By |August 25th, 2016|Industry News|1 Comment

Google Expanded Text Ads have shown excellent performance in early tests, but this does not mean you can forget about standard text ads just yet. Our research shows that Expanded Text Ads are not showing for all Google Search Partners. Read on to learn how much this could affect your campaigns.

How To Create Meaning in the Modern Workplace

By |August 23rd, 2016|Business Strategy|0 Comments

As employers struggle to meet the expectations of millennial employees, research suggests that star employees are looking for work that has meaning and a demonstrable positive impact on others. Taking a few simple steps to create a sense of purpose at work helped us earn AdAge's Best Place to Work 2015 award.

Google Seller Ratings: A Paid Search Home Run

By |August 18th, 2016|PPC Analysis|0 Comments

You might wonder if Google AdWords Seller Ratings (you know, those little stars you see in the ad) are worth the investment. We weren't sure either, until we crunched some numbers and the results - 24% higher CTR and 26% higher conversion rate - blew our minds.

Metric Theory is a Finalist for 3 Search Engine Land Awards

By |August 15th, 2016|Metric Theory News|0 Comments

Metric Theory is honored to be a finalist for three of Search Engine Land’s Landy Awards. The Landys recognize individuals, agencies, and internal marketing teams that have demonstrated excellence in organic and paid search marketing initiatives. Metric Theory is nominated for our team’s success scaling a world-class demand generation program.

PPC Brand Bidding for Account Success

By |August 11th, 2016|PPC Optimization|1 Comment

Take your PPC brand bidding beyond Average Position 1 and focus on achieving your account goals with our brand bidding strategy.

The 5 Best AdWords Scripts – No Coding Required

By |August 9th, 2016|PPC Analysis|1 Comment

Google AdWords scripts can be intimidating at first, but they offer some serious PPC potential. Here are five ready-to-run AdWords scripts to up your Search game.

Improve ROI by Targeting Top Terms on Google Shopping

By |August 4th, 2016|PPC Optimization, Shopping Campaigns|0 Comments

Google Shopping campaigns don't allow you to target specific keywords. But this easy hack allows you to narrow targeting for Shopping Campaigns top just top performing keyword categories, increasing revenue and ROI in the process.

Google’s Newest Ad Type: Expanded Text Ads

By |August 1st, 2016|Industry News|1 Comment

Google's new Expanded Text Ads have increased the length of available PPC ad copy by more than 50%, and early testing shows that these new ads can drive big improvements in CTR. These are our tips for implementing Expanded Text Ads, and making sure you're using this extra space to improve your PPC performance.