With the holiday season just around the corner, digital marketers are strategizing to squeeze as much revenue as possible out of the most important quarter of the year. Video advertising should be an integral part of your holiday strategy. YouTube campaigns provide many benefits for brands during the holidays, including […]
Do you want the extra insights that come with Google Analytics Ecommerce tracking, but you're not sure how to set it up? Our step-by-step instructions will show you how to create your pixel and begin pulling in Ecommerce data in no time.
Almost everyone uses Google Analytics to evaluate marketing performance across channels. But if you're just using Google's last click attribution model, you're missing out on a wealth of information about your customers. Here are three reports you should be using to better understand your sales funnel.
Wondering why your 20% off promo didn't drive more sales? Brittany Blanchard looks at consumer psychology to identify 4 PPC promo pitfalls for you to avoid this holiday season.
You probably think of YouTube as a high-funnel prospecting channel. But we regularly see YouTube Remarketing perform at or above our account KPIs. Read on to learn how YouTube can drive profitable conversions for any account.
Looking to increase PPC spend and maintain profitability? You'll need to do more than just bid up your top-performing keywords. Here are three creative ways to increase spend without sacrificing your efficiency goals.
Dynamic Search Ads can have a major (positive) impact on conversions, but not for everybody. Our list of DSA pros and cons will help you decide if DSAs make sense for your AdWords account.
In a recent report, Forrester identified the need for B2B marketers to evaluate their effectiveness at improving key business metrics like new customers, revenue, and profit. B2B marketers can use 5 simple steps to set goals, track progress, and deliver meaningful business results for even the toughest B2B businesses.