How PPC Can Help Identify Your Target Market

By |April 26th, 2016|Business Strategy|1 Comment

Every business wants to know more about their customers. Where do they live? What do they earn? What messaging resonates with them best? PPC advertising can answer all of these questions, and many more.

Demographic Data
One of the biggest benefits of advertising on the Google Display Network is the additional insight […]

AdWords Income Targeting for Lead-Gen Advertisers

By |April 21st, 2016|Lead Gen, PPC Optimization|1 Comment

AdWords allows you to add bid modifiers for income levels to target ads to searchers based on IRS income data by zip code. This feature allows you to target users who are most able to afford your offering, which can be particularly helpful for lead-gen advertisers targeting high-income searchers.

Analyzing lead […]

The Trade-Off Between Revenue Growth & ROI Efficiency in Paid Search

By |April 19th, 2016|Business Strategy, PPC Goal Setting|0 Comments

Just about every time we ask a new client if they would like to prioritize growing revenue or improving Return on Ad Spend (ROAS), the business owner replies “Well obviously, I want both!”

And certainly every business owner does want to grow revenue while improving ROAS. In the long-term, we often […]

Enhanced Tracking Capabilities with Bing UET Tag

By |April 14th, 2016|Industry News, PPC Optimization|1 Comment

As Bing discussed in a recent blog post, Bing Campaign Analytics is being phased out starting in May and will be completely removed by the end of October in favor of the Bing UET Tag.  If you haven’t already, you should implement UET as soon as possible because of its […]

How to Choose the Right Facebook Ads Objective

By |April 12th, 2016|Social Advertising|0 Comments

With over 1.59 billion monthly active Facebook users and more than 4.5 billion likes generated each day, many Facebook Ads targeting categories are likely to contain millions of users who meet your targeting specifications. So how does Facebook narrow down the right targets to show ads within an audience? Objectives.

Objectives, […]

Optimizing PPC for B2Bs with Imperfect Back-End Data

By |April 7th, 2016|Business Strategy, Lead Gen|1 Comment

At first, it’s music to your ears: you’re going to manage paid search for a B2B advertiser that has only ever optimized towards conversions and cost per conversion. The advertiser is not leveraging back-end data to optimize toward actual business goals! An epic scene (by PPC standards) unfolds in your […]

Advanced YouTube Optimization & Goal Setting

By |April 5th, 2016|You Tube & Google Display Network|0 Comments

Google has made major strides to improve the quality of the YouTube advertising platform over the past year, including the decision to integrate it into the main AdWords campaign tab. However, many advertisers still struggle to leverage YouTube in the right ways to reach their goals. This often leads to confusion on how […]

PPC vs SEO or PPC and SEO Together? Analyzing SEO to Improve PPC Performance

By |March 31st, 2016|PPC Optimization|1 Comment

Advertisers often discuss paid search and search engine optimization as different entities, or even different online worlds, with their own unique strategies. But you can’t deny that together, both SEO and PPC make up the framework for most businesses’ digital marketing strategies.

There are many ways a PPC expert can leverage […]