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Why You Can’t Succeed at PPC Without Revenue Tracking

By |July 28th, 2016|PPC Analysis|0 Comments

Imagine trying to solve a puzzle with only half of the pieces. Through intuition and lucky guesses, you could probably assemble a corner or two, but you will never complete the full tableau without every piece. If you’re an ecommerce retailer not tracking revenue, then you’re trying to solve the […]

Using the Purchase Funnel to Guide PPC Strategy

By |July 26th, 2016|PPC Goal Setting|1 Comment

The buying funnel is not a new concept – it’s been around since about 1898. Despite this, it’s easy to overlook this simple concept when evaluating business performance, and more specifically paid search performance. It’s almost impossible to develop an effective account strategy without first understanding what segment of the […]

Keep Your Google Merchant Center Healthy with Regular Checkups

By |July 20th, 2016|Shopping Campaigns|0 Comments

When was the last time you gave your Google Merchant Center (GMC) a checkup? With Q1 retail revenue from Google Shopping up 52% over last year, it’s important to make sure your GMC is healthy. A small problem can progress from a head cold to a major illness quickly without treatment, causing you to lose revenue.

Expand Your PPC Advertising With RLSA Campaigns

By |July 14th, 2016|PPC Optimization|1 Comment

Trying to grow your paid search account can be frustrating when you feel that you’ve maxed out all of your obvious keyword options. Don’t fret, because Remarketing Lists for Search Ads (RLSAs) could very well be your saving grace.

These audience lists allow you to tailor your search campaigns specifically to […]

Bing Shopping Set Up

By |July 5th, 2016|PPC Optimization, Shopping Campaigns|1 Comment

Even though Bing Shopping has significantly lower volume than Google Shopping, it can still drive the same ROAS, so it’s a no-brainer to get it up and running as soon as possible. Setting up a Bing Shopping account and creating a campaign is not difficult, but does require a few […]

How We Adjust PPC Strategy to Capitalize on Outside Efforts

By |June 30th, 2016|PPC Optimization|0 Comments

As anyone who’s tried to figure out attribution modeling can attest, no marketing effort exists in a vacuum. This is true especially for Paid Search, where other advertising channels can and will have a significant impact on your results. Effective marketing teams must cross-communicate to understand how advertising in one […]

Why AdWords Broad Match is Back in Style

By |June 28th, 2016|PPC Optimization|0 Comments

Like high-waisted jeans, broad match keywords were very popular in the early 2000s, before eventually falling out of style. However, also like high-waisted jeans, broad match is making a comeback. When used in the right manner, broad match keywords can be an effective tool to pull out of your PPC […]

How to Drive Direct Conversions on the GDN

By |June 23rd, 2016|Lead Gen, PPC Optimization, You Tube & Google Display Network|0 Comments

“The Google Display Network (GDN) is a brand awareness channel. You shouldn’t expect to see direct conversions come through the GDN, and if they do, they will be less profitable or lower quality than Search conversions.” We’ve all heard those cardinal rules of GDN expectations, but rules were made to […]