AdWords Negative Keywords: Excluding Long-Tail Queries

By |February 23rd, 2017|PPC Optimization|1 Comment

If you've seen your PPC ads showing for searches you're sure you excluded with negative keywords, you might not be crazy. In certain situation, AdWords negative keywords will not apply to some searches. Read on to find out if this is affecting you, and what you can do about it.

Optimize Your AdWords Search Targeting Using Audience Data

By |February 21st, 2017|PPC Optimization|1 Comment

AdWords has significantly improved its search targeting over the past year, with massive benefits for goal-focused advertisers. By leveraging demographic and income targeting and similar audiences, you can sculpt your incoming traffic and drive better returns by only paying for clicks from highly qualified customers.

Tailor Your Google Display Ads to Meet Your Customers in the Buying Funnel

By |February 16th, 2017|You Tube & Google Display Network|0 Comments

Display ads are a great way to reach new customers or bring previous visitors back to your site. To get the most out of your display campaigns, you need to create display ads that appeal to each customer based on where they are in the buying funnel. Read on to learn how you can identify where in the funnel a customer is, and how to create compelling images that will drive clicks and conversions.

What You Need to Know About Apple Search Ads

By |February 14th, 2017|Mobile Advertising|0 Comments

If you're looking to increase App installs, then Apple Search Ads, which launched in the App Store last October, is a must-try platform. We break down the advantages and challenges, as well as some top tips to achieve success from Apple Search Ads.

Improve Your PPC With Top-of-Funnel Investments

By |February 7th, 2017|Business Strategy|1 Comment

Huge brands like Pepsi and Ford spend millions of dollars per year advertising on TV. Although these ads provide few "direct" returns, top-of-funnel advertising is a highly-effective way to scale your business. Read how investing in top-of-funnel media can help you scale your business returns.

Increase Google Shopping Revenue by Improving Your Merchant Center Feed

By |February 2nd, 2017|Shopping Campaigns|1 Comment

Increasing revenue from Google Shopping typically requires building a granular Shopping campaign structure. But a Google Merchant Center full of vague or unclear language will prevent even the best Shopping campaign from achieving it's revenue potential. Read how a few tweaks to a feed can result in a significant increase in impressions.

A Sneak Peek at the New AdWords Interface

By |January 31st, 2017|Industry News|0 Comments

Google is planning to release the new AdWords interface in 2018, but they're already testing an alpha version with some advertisers. Here's what you need to know about the new AdWords interface.

Use Google Search Console to Evaluate PPC & Organic Search Data

By |January 26th, 2017|PPC Analysis|1 Comment

It's no secret that you can drive better SEM results by having your paid search and organic search work together. Linking your Search Console with Google Analytics will provide valuable insights into how to improve performance for both channels. Read on to learn how to link your accounts, and what insights you can gain to improve performance.