A profitable CPL goal is essential for maximizing the return on your paid search investment. Determining a CPL goal can be a challenge, but with this simple formula and a few pieces of data, you can calculate a CPL goal that will allow you to grow your leads from PPC.
When opening a new office, there are several steps you can take to ensure a successful office launch and long-term growth. As Metric Theory prepares to launch our New York office, Founder and VP, Account Services Adam Edwards details the most important considerations for choosing a director, finding an office space, and hiring your first employees.
Bounce rate isn't the most important metric for SEM success, but it is a good idea to keep an eye on it. Here's how you can segment your PPC data to determine if your bounce rate should be a cause for concern.
Your previous site visitors are much more likely to convert than the average searcher, so you should do everything possible to attract previous visitors. We tested Bing's Remarketing Lists for Search Ads and the results - better CTRs and conversion rates - will convince you want to implement them immediately.
Don't give up on site visitors just because they didn't convert the first time. These 3 advanced dynamic remarketing lists will help you max revenue during the holiday rush.
Conversion tracking may seem straightforward, but with multiple onsite conversion actions and the need to track different types of user behavior, you can find yourself tracking more conversions than you can really evaluate. Read on to find out how to identify the conversion actions that will help you improve account performance.
Google Tag Manager, or GTM, is the most common tag management solution currently in use by our clients. Like other tag managers, it allows you to combine all of your tags in one place instead of having to hard code and troubleshoot each one individually. While a different tag management […]
With the holiday season just around the corner, digital marketers are strategizing to squeeze as much revenue as possible out of the most important quarter of the year. Video advertising should be an integral part of your holiday strategy. YouTube campaigns provide many benefits for brands during the holidays, including […]