It’s been a few months since Google launched their newest version of AdWords Editor. With some time to evaluate the look, feel, and usability of the new AWE, it’s time for some grades. And whether or not you’ve made the switch yet, the details below should help you navigate and […]
As the second phase in the Unified Device Targeting, Bing Ads will be combining device targeting options into one, which will further align how accounts are managed in Google AdWords and in Bing Ads. This new combined device targeting option will use bid modifiers ranging from -100% to +300%.
This official […]
In Q4 of 2014 I wrote about the importance of a benchmark document during the PPC client onboarding process. It’s a necessary step for any typical client, but what about the clients for whom paid search results aren’t reflective of our impact?
I have a client who sells very high-end furniture. […]
At Metric Theory, we take a lot of pride in becoming a part of our client’s marketing team rather than a vendor of outsourced work. When I get the invite to the holiday party, I know I’m on the right path. This is especially valuable for B2B clients whose offerings […]
As we have entered a New Year, people are thinking about personal resolutions such as fitting into those old college jeans again. That said, I would implore PPC advertisers to also think about shaping up their paid search efforts this year. Not sure where to start? At Metric Theory, we’ve seen hundreds […]
Before jumping on a call with a client for the first time, our team at Metric Theory always sends out a thorough onboarding survey. However, I always make sure to ask the client 5 important questions directly on our first call in order to invite conversation and gain a better understanding of […]
There are a million and one ways to develop holiday strategy for your paid search clients. However, the preliminary stages of any holiday PPC strategy should include a meeting with your clients discussing the topics that will be crucial components of your Holiday campaigns. Below, I’ve outlined the top 10 […]
The least well-kept secret in all of eCommerce is that Black Friday and Cyber Monday deliver phenomenal results. We’re talking boku bucks in paid search revenue that many marketing departments dream about all year long. So why is it that most advertisers still don’t manage to capture the totality of […]