Making sure your Google Analytics account has actionable data can be just as important as keeping your AdWords account clean. Here are five quick settings changes you should make in order to ensure that you're reaping the full benefits of the Analytics platform.
A position-based conversion attribution model is a must-have for nearly all advertisers. AdWords position-based attribution allows you to identify the keywords that bring new customers to your site and increase your sitewide conversions. Read on for some of the benefits of switching to AdWords new position-based attribution model.
Choosing the right targeting for GDN campaigns can be tricky. Instead of just choosing keywords, there are several targeting options, some of which you can apply at the same time. Don't fret - with a smart GDN targeting strategy you can set yourself up for display success.
The recently-released AdWords Promotion Extensions are an important new tool in the ecommerce advertiser's toolbox. Advertise your promos directly in your ad copy to boost your CTR and conversion rates, and earn more revenue, during your next promo.
Excel is one of the most important tools for any PPC pro. Check out these 5 tips and tricks if you already know the basics and are looking for some next-level Excel knowledge to boost your paid search skills,
Google's recently released AdWords Price Extensions are an exciting new tool for ecommerce advertisers and retail brands. Read on to find out if they'll tip the needle for your business.