In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
This week, Metric Theory is incredibly proud to welcome founding member Amanda Ferrante, previously SVP, Revenue, to our C-level team as Chief Revenue Officer. You
Digital marketers need to keep customer journey and customer experience top of mind like never before to find success with their advertising efforts. Customer journey
The first time we really see master salesman Michael Scott from The Office in action is in the second season. Over the course of an
Digital marketers are testing more new tactics, channels and strategies than at any time in recent memory. During the early 2000s, digital marketing mostly meant
With near daily news stories regaling us with Amazon’s incredible ad business growth (129% YoY in Q2 according to Digiday), you’d be hard pressed to
“Don’t let perfect be the enemy of the good,” is a well-worn expression of mine that typically elicits a number of eye rolls from my
If you look up a definition of people-based marketing, you get a buffet of fancy language about cohesive marketing plans, real-time behavioral data, audience intelligence,
The threat of Amazon has never loomed larger for retailers and ecommerce websites. Amazon’s clout has reached new heights in 2017, with the acquisition of
A month ago, I bought a multi-mountain ski pass that cost $429, which was an unusually large online purchase for me. More unusual was that