In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
As YouTube’s action-oriented ad types continue to evolve, we’ve recently learned that the TrueView for Action format, which has been YouTube’s primary direct response-focused ad
Earlier this week, Google announced that they are fully rolling out support for non-last click attribution models for YouTube & Display campaigns. This is news
With more people turning to online shopping and product research to avoid the in-store crowds this holiday season due to the COVID-19 pandemic, it’s more
If you’re just beginning to consider using YouTube as part of your marketing mix, the task of creating a strong piece of YouTube creative can
Today, we’re incredibly proud to unleash our new e-book, A Performance Marketer’s Guide to YouTube Ads, on the digital marketing world. For years, we’ve been touting
Whether you’re working with an agency or run your marketing efforts in-house, chances are you’ve heard about the increasing popularity of video advertising across channels
In an ideal world, every training we run would be fun, engaging and memorable - with the audience walking away feeling truly enlightened on a
Considering the challenges that all marketers face with accurately measuring the impact each channel has on overall business revenue, especially as purchase paths become increasingly
While direct conversions may be your ultimate goal when it comes to paid advertising, generating brand awareness and engagement through channels like YouTube can still
Think about the last time you purchased a considered product. You probably did some initial research to figure out what options were available, and then