In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
When you’re thinking about basic marketing strategy for a lead gen account, you should think of it as a two-part process. The first is how
2018 marks the beginning of the age of automation. Whether it’s testing a new AdWords algorithm or adopting a marketing automation software, many companies are
If you’re curious about how your ads look online for a particular keyword, your first instinct might be to type that keyword into the Google
Are Google Seller Ratings worth the cost? Most advertisers have wondered this when considering applying to become a Google Trusted Store, or paying for a
Metric Theory has a robust training program, during which all of our incoming analysts learn basic and advanced PPC topics before taking on their own
It’s not unusual for paid search clients to ask why they should bid on branded keywords. Even with the many benefits of bidding on brand
Before jumping on a call with a client for the first time, our team at Metric Theory always sends out a thorough onboarding survey. However,