Using promos and discounts to convince new customers to purchase is one of the best ways to expand new customer acquisition. Combining PPC promos with short-term RLSA lists will help acquire new customers and drive awesome revenue and ROI performance.
Google's recent announcement that AdWords integrates with Salesforce is a huge advantage for lead-gen advertisers. Read how you can maximize closed deals and increase your advertising ROI by pulling Salesforce data into AdWords.
If you've seen your PPC ads showing for searches you're sure you excluded with negative keywords, you might not be crazy. In certain situation, AdWords negative keywords will not apply to some searches. Read on to find out if this is affecting you, and what you can do about it.
AdWords has significantly improved its search targeting over the past year, with massive benefits for goal-focused advertisers. By leveraging demographic and income targeting and similar audiences, you can sculpt your incoming traffic and drive better returns by only paying for clicks from highly qualified customers.
Display ads are a great way to reach new customers or bring previous visitors back to your site. To get the most out of your display campaigns, you need to create display ads that appeal to each customer based on where they are in the buying funnel. Read on to learn how you can identify where in the funnel a customer is, and how to create compelling images that will drive clicks and conversions.
If you're looking to increase App installs, then Apple Search Ads, which launched in the App Store last October, is a must-try platform. We break down the advantages and challenges, as well as some top tips to achieve success from Apple Search Ads.
Huge brands like Pepsi and Ford spend millions of dollars per year advertising on TV. Although these ads provide few "direct" returns, top-of-funnel advertising is a highly-effective way to scale your business. Read how investing in top-of-funnel media can help you scale your business returns.
Increasing revenue from Google Shopping typically requires building a granular Shopping campaign structure. But a Google Merchant Center full of vague or unclear language will prevent even the best Shopping campaign from achieving it's revenue potential. Read how a few tweaks to a feed can result in a significant increase in impressions.