4 Apple Search Ads Optimizations to Drive More Mobile App Downloads

By |June 15th, 2017|Mobile Advertising|0 Comments

Apple Search Ads have already proven that they can drive quality leads at a similar CPA to non-brand search. If you Apple Search Ads campaigns are struggling, then try these four advanced strategies to drive more installs, improve your CPI, and take your Apple Search Ads to the next level.

5 Best Practices for Creating Successful YouTube Video Ads

By |June 13th, 2017|You Tube & Google Display Network|0 Comments

Creating effective and compelling YouTube creative doesn’t have to be an intimidating task. Follow these five recommendations to launch powerful YouTube video ads that will help drive success for your business.

Troubleshoot AdWords Conversion Tracking With These Easy Steps

By |June 8th, 2017|PPC Analysis|0 Comments

Having conversion tracking properly set up is key when it comes to managing your Google AdWords account. Here are a few easy steps to start the troubleshooting process for broken AdWords tags.

What You Need to Know About Facebook Conversion Backfill

By |June 1st, 2017|Social Advertising|0 Comments

Knowing your Facebook conversion backfill allows you to make better projections and decisions in your account. Learn how to calculate and use your backfill data with these few simple steps.

5 Intangible Qualities that Make Great PPC Account Managers

By |May 30th, 2017|Business Strategy|0 Comments

Being a great digital marketer takes more than strong communication and analytics skills. You also need to be able to accept feedback, work in a team, and be proactive on your own to address potential issues. These are the five intangible qualities that we look for when hiring new PPC account managers.

Google Marketing Next 2017 Recap: What You Need to Know for PPC Improvement in 2017

By |May 25th, 2017|Industry News|0 Comments

Google's annual Marketing Next livestream included a number of product and feature releases that will have a bit impact on your PPC in 2017. Read on for a recap of the most important changes that will help you drive stronger performance in 2017.

Metric Theory Awarded with Rising Star Agency of the Year at Inaugural Global Bing Partner Awards

By |May 24th, 2017|Metric Theory News|0 Comments

Metric Theory was awarded with the Rising Star Agency of the Year Award at Microsoft's 2017 Global Bing Partner Awards ceremony. The award recognizes Metric Theory's close partnership with Bing to drive improvements in client KPIs on the Bing platform.

3 Advanced Excel Formulas to Elevate Your PPC Analysis

By |May 18th, 2017|PPC Analysis|0 Comments

Excel is a crucial and extremely useful tool in paid search and other data-driven industries. The next time you're dealing with large data sets, give these three handy Excel formulas a try.