5 PPC Steps You Should Take Now For a Successful Holiday Season

By |August 17th, 2017|PPC Optimization|0 Comments

While it's not Q4 quite yet, now is the time to start preparing for this holiday season. Get a head start with optimizing your paid search account with these five action items.

PPC Budgeting: How to Account for Seasonality

By |August 15th, 2017|PPC Optimization|1 Comment

Accounting for seasonality when projecting monthly advertising budgets doesn’t happen as often as it should. Here's a step-by-step guide on how you can factor in seasonality into your budget allocations in just 20 minutes.

Use Google’s New Shopping Showcase Ads to Improve Shopping Revenue

By |August 10th, 2017|Shopping Campaigns|1 Comment

Google's new Shopping Showcase Ads allow you to show more info and more images in your Shopping ads, and drive stronger conversion rates and ROI. Learn how to use Shopping Showcase Ads to increase Shopping revenue!

An Introduction to Facebook Messenger Home Screen Ads

By |August 8th, 2017|Social Advertising|0 Comments

Facebook recently expanded the scope of its advertising inventory, allowing advertisers to post display ads in Facebook Messenger. If you've seen success driving website conversions on Facebook and Instagram, here's why you should give these ads a try.

How to Choose the Right Combo of Facebook Ads Placements

By |August 3rd, 2017|Social Advertising|0 Comments

Use the buying funnel to find the optimal combination of Facebook Ads placements to hit your marketing goals.

What to Check If Your Google PPC Ads Aren’t Showing

By |August 1st, 2017|PPC Analysis|1 Comment

If your ad isn't showing when you search one of your keywords on Google, don't keep typing that same query into the search bar. Instead, use this checklist to determine what the issue actually is.

Google Features Metric Theory’s Work With Call Extensions

By |July 26th, 2017|Industry News, Mobile Advertising|0 Comments

Google featured Metric Theory's successful implementation of Call Extension bid adjustments in a post on the Inside AdWords blog. In the first year of implementing Call Extension bid adjustments, Metric Theory increased incoming phone calls 20% while decreasing the cost per phone call 60%.

Why Advertisers Shouldn’t Worry About Apple’s New Anti-Tracking Feature

By |July 25th, 2017|Industry News|0 Comments

Apple recently announced that it would be blocking third-party cookies in Safari browsers. If you're worried about how this will affect your online marketing efforts, don't be — there's actually not much to be concerned about.