Blog

How to Hire the Best Employees in a Competitive Market

By |April 27th, 2017|Business Strategy|0 Comments

With so many companies trying to recruit top candidates, it takes more than just fun perks to make your company appeal to potential employees. Here are the ways Metric Theory attracts top talent during the recruiting process.

Improve Your GDN Targeting with Google Display Content Keywords

By |April 25th, 2017|You Tube & Google Display Network|1 Comment

Since Google Content Keywords launched on the GDN in late-2016, we've been analyzing their performance together with traditional GDN targeting. Read on to find out which one performs better, and how your goals should impact which targeting you choose.

5 Steps to Make Your Digital Marketing Agency a Better Partner

By |April 20th, 2017|Business Strategy|0 Comments

If you're not fully utilizing the knowledge and talent of your digital marketing manager, you could be missing out on opportunities to improve both business and marketing performance. Here are 5 steps to building a solid partnership with your digital marketing agency that will help you maximize returns.

What to Do If Expanded Text Ads Are Negatively Impacting PPC Performance

By |April 18th, 2017|PPC Optimization|0 Comments

Advertisers have generally been seeing stronger performance with Expanded Text Ads than with standard ads, but this is not always the case. If your Expanded Text Ads are lowering your CTRs and increasing your CPCs, here are some steps you can take to boost performance.

Close More Deals from PPC & Paid Social with an Account-Based Marketing Strategy

By |April 13th, 2017|Lead Gen|0 Comments

Account-based marketing helps lead-gen advertisers target the most qualified potential leads, while excluding everyone else. Read how you can use ABM in your existing paid search and social channels to drive more qualified leads, while spending less on unqualified clicks.

PPC Tips for Dealing With Anonymous Google Placements

By |April 11th, 2017|You Tube & Google Display Network|1 Comment

If you've managed a Google Display Network campaign, you've likely run into a placement called anonymous.google. While these anonymous placements may seem like a frustrating black-box at first, you can use data from these placements to your advantage.

Improve Mobile PPC Performance with Google AMP

By |April 6th, 2017|Mobile Advertising|0 Comments

Since nearly all shoppers use mobile devices at some point in the purchase journey, providing strong mobile website performance is a must for all digital marketers. Google AMP is a relatively easy way to improve your mobile site performance, with some added benefits for PPC advertisers, like higher Quality Scores. We break down the pros and cons of Google AMP implementation.

SEMPO’s Annual State of Search: Scaling Mobile PPC & Social

By |April 4th, 2017|Industry News, Mobile Advertising, Social Advertising|0 Comments

The Search Engine Marketing Profesional Organization (SEMPO) released its most recent survey of top marketing professions. Their findings provide an overview of the most important trends in PPC and digital marketing for 2017. Read how you can take advantage of these marketing trends to grow your marketing.