A Sneak Peek at the New AdWords Interface

By |January 31st, 2017|Industry News|0 Comments

Google is planning to release the new AdWords interface in 2018, but they're already testing an alpha version with some advertisers. Here's what you need to know about the new AdWords interface.

Use Google Search Console to Evaluate PPC & Organic Search Data

By |January 26th, 2017|PPC Analysis|1 Comment

It's no secret that you can drive better SEM results by having your paid search and organic search work together. Linking your Search Console with Google Analytics will provide valuable insights into how to improve performance for both channels. Read on to learn how to link your accounts, and what insights you can gain to improve performance.

6 Digital Marketing Trends for 2017

By |January 24th, 2017|Industry News|0 Comments

Marketing will continue to evolve in 2017, with lots of changes (growing ad spend on Pinterest and Snapchat, advances in AI and voice search), and some things staying the same (continued ads dominance by Google and Facebook). Read on for the most important marketing trends you should expect in 2017.

Create Javascript Tracking Cookies for Enhanced PPC Attribution

By |January 19th, 2017|Lead Gen|1 Comment

You're already importing source information from your URLs to establish attribution of your marketing efforts. But if your leads don't convert immediately, you're likely missing attribution for a significant chunk of traffic. Use this guide to create javascript tracking cookies to enhance your paid search attribution.

3 Keys To An Effective But Simple PPC Strategy

By |January 17th, 2017|PPC Goal Setting|1 Comment

The beginning of the year is a great time to reconsier your paid search goals and develop a new PPC strategy. Use our three keys to paid search strategy to build a roadmap to PPC success.

Boost Revenue with Google Shopping Promotions

By |January 12th, 2017|Shopping Campaigns|0 Comments

As spend on Google Shopping continues to nearly double every year, you need to stand out to succeed. Google Shopping Promotions can help. Read how we used Merchant Center Promotions to nearly triple Google Shopping revenue.

How to Use Google Analytics to Evaluate Facebook Ads Performance

By |January 10th, 2017|Social Advertising|0 Comments

With so many attribution models and platforms available, it can be difficult to choose the best way to evaluate your Facebook Ads campaign. Google Analytics and the Facebook Ads platform can both provide valuable data, but they're most effective when you use them to examine specific types of performance.

How to Reevaluate Your PPC Goals for 2017

By |January 5th, 2017|PPC Goal Setting|3 Comments

The beginning of the year is a great time to review last year's PPC performance and consider if you should adjust your PPC goals for the new year. Whether you're looking to grow your business, become more profitable or launch a new product, our guide will help you select the right goal for 2017.