What Google’s Dynamic Search Ads Changes Mean for Your PPC

By |March 30th, 2017|Industry News, PPC Optimization|1 Comment

In a recent announcement, Google unveiled a number of updates that will give advertisers increased control over Dynamic Search Ads campaigns. Read how you can use these new features to improve your paid search performance.

Spring Clean Your Data With 5 Must-Have Google Analytics Upgrades

By |March 28th, 2017|PPC Optimization|1 Comment

Making sure your Google Analytics account has actionable data can be just as important as keeping your AdWords account clean. Here are five quick settings changes you should make in order to ensure that you're reaping the full benefits of the Analytics platform.

Drive More Non-Brand PPC Conversions with AdWords Position-Based Attribution Model

By |March 23rd, 2017|PPC Analysis|1 Comment

A position-based conversion attribution model is a must-have for nearly all advertisers. AdWords position-based attribution allows you to identify the keywords that bring new customers to your site and increase your sitewide conversions. Read on for some of the benefits of switching to AdWords new position-based attribution model.

Use the Right GDN Targeting for Display Success

By |March 21st, 2017|You Tube & Google Display Network|0 Comments

Choosing the right targeting for GDN campaigns can be tricky. Instead of just choosing keywords, there are several targeting options, some of which you can apply at the same time. Don't fret - with a smart GDN targeting strategy you can set yourself up for display success.

Boost PPC Revenue with AdWords Promotion Extensions

By |March 16th, 2017|PPC Optimization|1 Comment

The recently-released AdWords Promotion Extensions are an important new tool in the ecommerce advertiser's toolbox. Advertise your promos directly in your ad copy to boost your CTR and conversion rates, and earn more revenue, during your next promo.

Add Subtitles for More Facebook Video Ad Views

By |March 14th, 2017|Social Advertising|0 Comments

Adding subtitles to your Facebook videos is one of the best ways to increase your video views and clicks. Fortunately, there are several ways to add subtitles to your Facebook videos to make sure you maximize video views and clicks.

5 Next-Level PPC Excel Formulas and Tricks

By |March 9th, 2017|PPC Analysis|1 Comment

Excel is one of the most important tools for any PPC pro. Check out these 5 tips and tricks if you already know the basics and are looking for some next-level Excel knowledge to boost your paid search skills,

Why the Facebook Pixel is Necessary for Facebook Ads Success

By |March 7th, 2017|Social Advertising|0 Comments

Properly placing the Facebook Ads pixel is necessary to build lookalike audiences, run dynamic remarketing, and track success. Us this guide to ensure that your pixel is placed properly and to start using pixel data to improve your advertising returns.