5 Google Analytics Tools to Improve Your Marketing Strategy

By |July 20th, 2017|PPC Optimization|0 Comments

Your digital marketing campaigns provide a wealth of information if you know where to look for it. These are our 5 favorite Google Analytics tools to help uncover the most valuable insights in your marketing, and leverage them for greater gains.

Optimize Your Google Shopping Campaigns With This Hidden Report

By |July 18th, 2017|Shopping Campaigns|1 Comment

Have you ever wondered if it's possible to link search queries to specific Google Shopping products? While the data is not easily found in the AdWords interface, you can follow these few easy steps to pull item ID data into your search query report.

Improve Your Facebook Ads Performance with Insights from Facebook Analytics

By |July 13th, 2017|Social Advertising|1 Comment

Facebook's Analytics platform provides a number of analytical insights that are difficult to find anywhere else, including cross-device tracking, customer LTV and user funnels for mobile apps. Use these insights to optimize your marketing goals, improve your conversion rates, and drive more revenue from your Facebook Ads campaigns.

2 User-Friendly Tools to Evaluate Your Mobile Site Speed

By |July 11th, 2017|Mobile Advertising|0 Comments

Creating faster mobile pages will significantly affect how many potential customers abandon your site. Even if you don't have developer expertise, you can use these user-friendly tools to identify specific areas of improvement to pass on to your developers.

How to Detect & Fix a Google Analytics Cross-Domain Tracking Problem

By |July 6th, 2017|PPC Analysis|0 Comments

If you see inflated direct & referral traffic in Google Analytics, it's likely a cross-domain tracking problem. Follow these steps to diagnose & fix the issue and restore integrity to your Analytics data.

Drive New Customer Acquisition With This PPC Campaign Type

By |June 29th, 2017|PPC Optimization|1 Comment

Tracking new customers through your paid search efforts may seem difficult without backend tracking. By using Remarketing Lists for Search Ads and Customer Match audiences, however, you can segment out new customers in your search campaigns and easily track new customer performance data.

Use the Buying Funnel to Grow Digital Marketing Revenue

By |June 27th, 2017|Business Strategy|1 Comment

You should always tailor your digital marketing strategy to provide the best possible user experience for potential customers. Max your digital marketing revenue by tailoring your strategy and goals based on where your consumers are in the buying funnel.

Foster Team Collaboration With These Communication Tools

By |June 20th, 2017|Business Strategy|0 Comments

Investing in the right communication tools is key to building a great company culture, especially as your company grows and expands. Here are the tools we have found to be essential in keeping all company employees close.