Google is planning to release the new AdWords interface in 2018, but they're already testing an alpha version with some advertisers. Here's what you need to know about the new AdWords interface.
It's no secret that you can drive better SEM results by having your paid search and organic search work together. Linking your Search Console with Google Analytics will provide valuable insights into how to improve performance for both channels. Read on to learn how to link your accounts, and what insights you can gain to improve performance.
Marketing will continue to evolve in 2017, with lots of changes (growing ad spend on Pinterest and Snapchat, advances in AI and voice search), and some things staying the same (continued ads dominance by Google and Facebook). Read on for the most important marketing trends you should expect in 2017.
The beginning of the year is a great time to reconsier your paid search goals and develop a new PPC strategy. Use our three keys to paid search strategy to build a roadmap to PPC success.
As spend on Google Shopping continues to nearly double every year, you need to stand out to succeed. Google Shopping Promotions can help. Read how we used Merchant Center Promotions to nearly triple Google Shopping revenue.
The beginning of the year is a great time to review last year's PPC performance and consider if you should adjust your PPC goals for the new year. Whether you're looking to grow your business, become more profitable or launch a new product, our guide will help you select the right goal for 2017.