3 Product Feed Attributes to Improve Your PPC Performance

By |May 16th, 2017|Shopping Campaigns|1 Comment

Relevance is key to maximizing revenue and ROI through Shopping campaigns, and the best way to achieve relevance is by optimizing the titles of your products in your Google Merchant Center feed. Start by focusing on these three attributes to improve CTRs and drive more sales.

Localize Your PPC & Improve CTR With Geo Ad Customizers

By |May 11th, 2017|PPC Optimization|1 Comment

AdWords' Geo Ad Customizers allow you to localize your PPC efforts, improve CTR, and speak directly to searchers by dynamically inserting the name of the searcher's city or state into your ad. Read our simple setup instructions to enable this feature and improve ad engagement.

Boost Gmail Ads PPC Performance With These Simple Steps

By |May 9th, 2017|You Tube & Google Display Network|1 Comment

With some simple tweaks, Gmail ads can drive even better performance than your standard display campaigns. If you're seeing less-than-impressive Gmail performance metrics, give these tips a try.

You Need A Mobile PPC Strategy – Here’s Where to Start

By |May 4th, 2017|Mobile Advertising|2 Comments

Good marketing is contingent on showing high quality content to customers where they are — and today, consumers are on mobile phones. Here's how you can develop a mobile advertising strategy to successfully capitalize on mobile traffic.

Improve Your PPC By Setting Up Bing Dynamic Search Ads

By |May 2nd, 2017|PPC Optimization|5 Comments

Dynamic Search Ads are fantastic for increasing non-brand paid search traffic, and they're now being rolled out on Bing Ads. Here's why you should take advantage of DSAs on Bing and some best practices for setting them up.

How to Hire the Best Employees in a Competitive Market

By |April 27th, 2017|Business Strategy|0 Comments

With so many companies trying to recruit top candidates, it takes more than just fun perks to make your company appeal to potential employees. Here are the ways Metric Theory attracts top talent during the recruiting process.

Improve Your GDN Targeting with Google Display Content Keywords

By |April 25th, 2017|You Tube & Google Display Network|1 Comment

Since Google Content Keywords launched on the GDN in late-2016, we've been analyzing their performance together with traditional GDN targeting. Read on to find out which one performs better, and how your goals should impact which targeting you choose.

5 Steps to Make Your Digital Marketing Agency a Better Partner

By |April 20th, 2017|Business Strategy|0 Comments

If you're not fully utilizing the knowledge and talent of your digital marketing manager, you could be missing out on opportunities to improve both business and marketing performance. Here are 5 steps to building a solid partnership with your digital marketing agency that will help you maximize returns.