Business Strategy

Improve Your PPC With Top-of-Funnel Investments

By |February 7th, 2017|Business Strategy|1 Comment

Huge brands like Pepsi and Ford spend millions of dollars per year advertising on TV. Although these ads provide few "direct" returns, top-of-funnel advertising is a highly-effective way to scale your business. Read how investing in top-of-funnel media can help you scale your business returns.

How Goal Cycles Create Stronger Employee Engagement

By |October 27th, 2016|Business Strategy|0 Comments

Retaining employees and managing employee transitions can be a challenge for any organization. Metric Theory's Goal Cycle program brings transparency to career planning for employees, and allows staff to better plan and anticipate personnel changes. It's also wildly popular with our employees.

Build an Effective B2B Marketing Strategy for PPC

By |August 30th, 2016|Business Strategy, Lead Gen|1 Comment

In a recent report, Forrester identified the need for B2B marketers to evaluate their effectiveness at improving key business metrics like new customers, revenue, and profit. B2B marketers can use 5 simple steps to set goals, track progress, and deliver meaningful business results for even the toughest B2B businesses.

How To Create Meaning in the Modern Workplace

By |August 23rd, 2016|Business Strategy|0 Comments

As employers struggle to meet the expectations of millennial employees, research suggests that star employees are looking for work that has meaning and a demonstrable positive impact on others. Taking a few simple steps to create a sense of purpose at work helped us earn AdAge's Best Place to Work 2015 award.

Landing Pages as Game-Winners: 5 Optimizations to Seal the Deal

By |May 10th, 2016|Business Strategy, PPC Optimization|0 Comments

The first 46 minutes of a basketball game are important, but the winner is usually crowned in the final 2 minutes. This is known as “crunch time,” when the elite players shine by showing their ability to close the deal. Your landing page is similar, at least in the sense […]

How PPC Can Help Identify Your Target Market

By |April 26th, 2016|Business Strategy|1 Comment

Every business wants to know more about their customers. Where do they live? What do they earn? What messaging resonates with them best? PPC advertising can answer all of these questions, and many more.

Demographic Data
One of the biggest benefits of advertising on the Google Display Network is the additional insight […]

The Trade-Off Between Revenue Growth & ROI Efficiency in Paid Search

By |April 19th, 2016|Business Strategy, PPC Goal Setting|0 Comments

Just about every time we ask a new client if they would like to prioritize growing revenue or improving Return on Ad Spend (ROAS), the business owner replies “Well obviously, I want both!”

And certainly every business owner does want to grow revenue while improving ROAS. In the long-term, we often […]

Optimizing PPC for B2Bs with Imperfect Back-End Data

By |April 7th, 2016|Business Strategy, Lead Gen|1 Comment

At first, it’s music to your ears: you’re going to manage paid search for a B2B advertiser that has only ever optimized towards conversions and cost per conversion. The advertiser is not leveraging back-end data to optimize toward actual business goals! An epic scene (by PPC standards) unfolds in your […]