Business Strategy

Use the Buying Funnel to Grow Digital Marketing Revenue

By |June 27th, 2017|Business Strategy|1 Comment

You should always tailor your digital marketing strategy to provide the best possible user experience for potential customers. Max your digital marketing revenue by tailoring your strategy and goals based on where your consumers are in the buying funnel.

Foster Team Collaboration With These Communication Tools

By |June 20th, 2017|Business Strategy|0 Comments

Investing in the right communication tools is key to building a great company culture, especially as your company grows and expands. Here are the tools we have found to be essential in keeping all company employees close.

5 Intangible Qualities that Make Great PPC Account Managers

By |May 30th, 2017|Business Strategy|0 Comments

Being a great digital marketer takes more than strong communication and analytics skills. You also need to be able to accept feedback, work in a team, and be proactive on your own to address potential issues. These are the five intangible qualities that we look for when hiring new PPC account managers.

How to Hire the Best Employees in a Competitive Market

By |April 27th, 2017|Business Strategy|0 Comments

With so many companies trying to recruit top candidates, it takes more than just fun perks to make your company appeal to potential employees. Here are the ways Metric Theory attracts top talent during the recruiting process.

5 Steps to Make Your Digital Marketing Agency a Better Partner

By |April 20th, 2017|Business Strategy|0 Comments

If you're not fully utilizing the knowledge and talent of your digital marketing manager, you could be missing out on opportunities to improve both business and marketing performance. Here are 5 steps to building a solid partnership with your digital marketing agency that will help you maximize returns.

Improve Your PPC With Top-of-Funnel Investments

By |February 7th, 2017|Business Strategy|1 Comment

Huge brands like Pepsi and Ford spend millions of dollars per year advertising on TV. Although these ads provide few "direct" returns, top-of-funnel advertising is a highly-effective way to scale your business. Read how investing in top-of-funnel media can help you scale your business returns.

How Goal Cycles Create Stronger Employee Engagement

By |October 27th, 2016|Business Strategy|0 Comments

Retaining employees and managing employee transitions can be a challenge for any organization. Metric Theory's Goal Cycle program brings transparency to career planning for employees, and allows staff to better plan and anticipate personnel changes. It's also wildly popular with our employees.

Build an Effective B2B Marketing Strategy for PPC

By |August 30th, 2016|Business Strategy, Lead Gen|1 Comment

In a recent report, Forrester identified the need for B2B marketers to evaluate their effectiveness at improving key business metrics like new customers, revenue, and profit. B2B marketers can use 5 simple steps to set goals, track progress, and deliver meaningful business results for even the toughest B2B businesses.