Mobile Advertising

Connect Directly With Customers Using Google AdWords Message Extensions

By |August 31st, 2017|Mobile Advertising|0 Comments

As customers spend more of their time on mobile, it is becoming increasingly important to cater your ads to mobile searchers. If you already receive a lot of phone call traffic from ads, try testing message extensions in AdWords.

Google Features Metric Theory’s Work With Call Extensions

By |July 26th, 2017|Industry News, Mobile Advertising|0 Comments

Google featured Metric Theory's successful implementation of Call Extension bid adjustments in a post on the Inside AdWords blog. In the first year of implementing Call Extension bid adjustments, Metric Theory increased incoming phone calls 20% while decreasing the cost per phone call 60%.

2 User-Friendly Tools to Evaluate Your Mobile Site Speed

By |July 11th, 2017|Mobile Advertising|0 Comments

Creating faster mobile pages will significantly affect how many potential customers abandon your site. Even if you don't have developer expertise, you can use these user-friendly tools to identify specific areas of improvement to pass on to your developers.

4 Apple Search Ads Optimizations to Drive More Mobile App Downloads

By |June 15th, 2017|Mobile Advertising|0 Comments

Apple Search Ads have already proven that they can drive quality leads at a similar CPA to non-brand search. If you Apple Search Ads campaigns are struggling, then try these four advanced strategies to drive more installs, improve your CPI, and take your Apple Search Ads to the next level.

You Need A Mobile PPC Strategy – Here’s Where to Start

By |May 4th, 2017|Mobile Advertising|2 Comments

Good marketing is contingent on showing high quality content to customers where they are — and today, consumers are on mobile phones. Here's how you can develop a mobile advertising strategy to successfully capitalize on mobile traffic.

Improve Mobile PPC Performance with Google AMP

By |April 6th, 2017|Mobile Advertising|0 Comments

Since nearly all shoppers use mobile devices at some point in the purchase journey, providing strong mobile website performance is a must for all digital marketers. Google AMP is a relatively easy way to improve your mobile site performance, with some added benefits for PPC advertisers, like higher Quality Scores. We break down the pros and cons of Google AMP implementation.

SEMPO’s Annual State of Search: Scaling Mobile PPC & Social

By |April 4th, 2017|Industry News, Mobile Advertising, Social Advertising|0 Comments

The Search Engine Marketing Profesional Organization (SEMPO) released its most recent survey of top marketing professions. Their findings provide an overview of the most important trends in PPC and digital marketing for 2017. Read how you can take advantage of these marketing trends to grow your marketing.

What You Need to Know About Apple Search Ads

By |February 14th, 2017|Mobile Advertising|0 Comments

If you're looking to increase App installs, then Apple Search Ads, which launched in the App Store last October, is a must-try platform. We break down the advantages and challenges, as well as some top tips to achieve success from Apple Search Ads.