A position-based conversion attribution model is a must-have for nearly all advertisers. AdWords position-based attribution allows you to identify the keywords that bring new customers to your site and increase your sitewide conversions. Read on for some of the benefits of switching to AdWords new position-based attribution model.
Excel is one of the most important tools for any PPC pro. Check out these 5 tips and tricks if you already know the basics and are looking for some next-level Excel knowledge to boost your paid search skills,
It's no secret that you can drive better SEM results by having your paid search and organic search work together. Linking your Search Console with Google Analytics will provide valuable insights into how to improve performance for both channels. Read on to learn how to link your accounts, and what insights you can gain to improve performance.
Covering everything from PPC promos to Facebook objectives to building office culture, these are our favorite 8 posts from the Metric Theory blog in 2016.
A profitable CPL goal is essential for maximizing the return on your paid search investment. Determining a CPL goal can be a challenge, but with this simple formula and a few pieces of data, you can calculate a CPL goal that will allow you to grow your leads from PPC.
Bounce rate isn't the most important metric for SEM success, but it is a good idea to keep an eye on it. Here's how you can segment your PPC data to determine if your bounce rate should be a cause for concern.
Google Tag Manager, or GTM, is the most common tag management solution currently in use by our clients. Like other tag managers, it allows you to combine all of your tags in one place instead of having to hard code and troubleshoot each one individually. While a different tag management […]
Do you want the extra insights that come with Google Analytics Ecommerce tracking, but you're not sure how to set it up? Our step-by-step instructions will show you how to create your pixel and begin pulling in Ecommerce data in no time.