PPC Analysis

What to Check If Your Google PPC Ads Aren’t Showing

By |August 1st, 2017|PPC Analysis|1 Comment

If your ad isn't showing when you search one of your keywords on Google, don't keep typing that same query into the search bar. Instead, use this checklist to determine what the issue actually is.

How to Detect & Fix a Google Analytics Cross-Domain Tracking Problem

By |July 6th, 2017|PPC Analysis|0 Comments

If you see inflated direct & referral traffic in Google Analytics, it's likely a cross-domain tracking problem. Follow these steps to diagnose & fix the issue and restore integrity to your Analytics data.

Troubleshoot AdWords Conversion Tracking With These Easy Steps

By |June 8th, 2017|PPC Analysis|0 Comments

Having conversion tracking properly set up is key when it comes to managing your Google AdWords account. Here are a few easy steps to start the troubleshooting process for broken AdWords tags.

3 Advanced Excel Formulas to Elevate Your PPC Analysis

By |May 18th, 2017|PPC Analysis|0 Comments

Excel is a crucial and extremely useful tool in paid search and other data-driven industries. The next time you're dealing with large data sets, give these three handy Excel formulas a try.

Drive More Non-Brand PPC Conversions with AdWords Position-Based Attribution Model

By |March 23rd, 2017|PPC Analysis|1 Comment

A position-based conversion attribution model is a must-have for nearly all advertisers. AdWords position-based attribution allows you to identify the keywords that bring new customers to your site and increase your sitewide conversions. Read on for some of the benefits of switching to AdWords new position-based attribution model.

5 Next-Level PPC Excel Formulas and Tricks

By |March 9th, 2017|PPC Analysis|1 Comment

Excel is one of the most important tools for any PPC pro. Check out these 5 tips and tricks if you already know the basics and are looking for some next-level Excel knowledge to boost your paid search skills,

Use Google Search Console to Evaluate PPC & Organic Search Data

By |January 26th, 2017|PPC Analysis|1 Comment

It's no secret that you can drive better SEM results by having your paid search and organic search work together. Linking your Search Console with Google Analytics will provide valuable insights into how to improve performance for both channels. Read on to learn how to link your accounts, and what insights you can gain to improve performance.

Our 8 Favorite Metric Theory Blog Posts of 2016

By |December 20th, 2016|Industry News, PPC Analysis|0 Comments

Covering everything from PPC promos to Facebook objectives to building office culture, these are our favorite 8 posts from the Metric Theory blog in 2016.