Sometimes your conversations with your paid search manager need to go beyond a weekly update. We we recommend scheduling "deep dives" with your manager to make sure your paid search is optimized to meet your business goals, target the correct markets, and implement effective strategies.
You should push yourself to ask “why?” every day. Even if you’re working on a task you’ve already done 100 times, asking why you are doing it now is just as important as executing properly. And if you’re learning a new skill, understanding why you need this skill is usually […]
Driving great PPC results is a necessity for PPC Account Managers, but it’s important that you can translate those amazing results into client satisfaction. Here at Metric Theory, every paid search expert starts as a PPC Analyst, where we learn how to analyze and execute paid search initiatives and drive […]
If you have an e-commerce or lead-gen website, I’m sure you are looking at the “mobile frenzy” and thinking, “is my website up to snuff in today’s digital world?” With Google’s new emphasis on mobile-savvy sites and Google’s announcement that mobile searches have outpaced desktop searches, the digital marketing game […]
As described by my colleague Eve in a previous post, at Metric Theory we always start a new client relationship with a benchmark document that defines past performance and a specific goal for paid search. The goal not only provides us a clear definition of what is considered “good” performance, […]
At Metric Theory, we take a lot of pride in becoming a part of our client’s marketing team rather than a vendor of outsourced work. When I get the invite to the holiday party, I know I’m on the right path. This is especially valuable for B2B clients whose offerings […]
Before jumping on a call with a client for the first time, our team at Metric Theory always sends out a thorough onboarding survey. However, I always make sure to ask the client 5 important questions directly on our first call in order to invite conversation and gain a better understanding of […]
There are a million and one ways to develop holiday strategy for your paid search clients. However, the preliminary stages of any holiday PPC strategy should include a meeting with your clients discussing the topics that will be crucial components of your Holiday campaigns. Below, I’ve outlined the top 10 […]