PPC Client Communication

When You Should Ask Your PPC Manager for a Deep Dive

By |November 3rd, 2016|PPC Client Communication|1 Comment

Sometimes your conversations with your paid search manager need to go beyond a weekly update. We we recommend scheduling "deep dives" with your manager to make sure your paid search is optimized to meet your business goals, target the correct markets, and implement effective strategies.

Why Asking “Why?” Will Sharpen Your PPC Skills

By |February 23rd, 2016|PPC Client Communication|1 Comment

You should push yourself to ask “why?” every day. Even if you’re working on a task you’ve already done 100 times, asking why you are doing it now is just as important as executing properly. And if you’re learning a new skill, understanding why you need this skill is usually […]

5 Next-Level Skills PPC Account Managers Must Master

By |November 10th, 2015|PPC Client Communication|0 Comments

Driving great PPC results is a necessity for PPC Account Managers, but it’s important that you can translate those amazing results into client satisfaction. Here at Metric Theory, every paid search expert starts as a PPC Analyst, where we learn how to analyze and execute paid search initiatives and drive […]

The PPC Check-Mate Checklist to Switching Websites

By |July 22nd, 2015|PPC Client Communication|1 Comment

If you have an e-commerce or lead-gen website, I’m sure you are looking at the “mobile frenzy” and thinking, “is my website up to snuff in today’s digital world?” With Google’s new emphasis on mobile-savvy sites and Google’s announcement that mobile searches have outpaced desktop searches, the digital marketing game […]

Guidelines for Setting PPC Goals

By |June 24th, 2015|PPC Client Communication|0 Comments

As described by my colleague Eve in a previous post, at Metric Theory we always start a new client relationship with a benchmark document that defines past performance and a specific goal for paid search. The goal not only provides us a clear definition of what is considered “good” performance, […]

10 Questions for a B2B – Agency Onboarding

By |February 18th, 2015|PPC Client Communication|0 Comments

At Metric Theory, we take a lot of pride in becoming a part of our client’s marketing team rather than a vendor of outsourced work. When I get the invite to the holiday party, I know I’m on the right path. This is especially valuable for B2B clients whose offerings […]

Top 5 Questions for a PPC Onboarding Call

By |December 4th, 2014|PPC Client Communication|Comments Off on Top 5 Questions for a PPC Onboarding Call

Before jumping on a call with a client for the first time, our team at Metric Theory always sends out a thorough onboarding survey. However, I always make sure to ask the client 5 important questions directly on our first call in order to invite conversation and gain a better understanding of […]

10 Holiday Questions to Ask Your PPC Clients

By |November 24th, 2014|PPC Client Communication|Comments Off on 10 Holiday Questions to Ask Your PPC Clients

There are a million and one ways to develop holiday strategy for your paid search clients. However, the preliminary stages of any holiday PPC strategy should include a meeting with your clients discussing the topics that will be crucial components of your Holiday campaigns. Below, I’ve outlined the top 10 […]