PPC Optimization

Why You Shouldn’t Pause Your “Bad” PPC Ad Groups

By |September 5th, 2017|PPC Optimization|0 Comments

While your first instinct when you see a poor performing ad group might be to just pause it down, don't – you might lose out on some valuable conversions. The issue might not be with the ad group itself but with your initial keyword bids.

5 PPC Steps You Should Take Now For a Successful Holiday Season

By |August 17th, 2017|PPC Optimization|0 Comments

While it's not Q4 quite yet, now is the time to start preparing for this holiday season. Get a head start with optimizing your paid search account with these five action items.

PPC Budgeting: How to Account for Seasonality

By |August 15th, 2017|PPC Optimization|1 Comment

Accounting for seasonality when projecting monthly advertising budgets doesn’t happen as often as it should. Here's a step-by-step guide on how you can factor in seasonality into your budget allocations in just 20 minutes.

5 Google Analytics Tools to Improve Your Marketing Strategy

By |July 20th, 2017|PPC Optimization|0 Comments

Your digital marketing campaigns provide a wealth of information if you know where to look for it. These are our 5 favorite Google Analytics tools to help uncover the most valuable insights in your marketing, and leverage them for greater gains.

Drive New Customer Acquisition With This PPC Campaign Type

By |June 29th, 2017|PPC Optimization|1 Comment

Tracking new customers through your paid search efforts may seem difficult without backend tracking. By using Remarketing Lists for Search Ads and Customer Match audiences, however, you can segment out new customers in your search campaigns and easily track new customer performance data.

Localize Your PPC & Improve CTR With Geo Ad Customizers

By |May 11th, 2017|PPC Optimization|1 Comment

AdWords' Geo Ad Customizers allow you to localize your PPC efforts, improve CTR, and speak directly to searchers by dynamically inserting the name of the searcher's city or state into your ad. Read our simple setup instructions to enable this feature and improve ad engagement.

Improve Your PPC By Setting Up Bing Dynamic Search Ads

By |May 2nd, 2017|PPC Optimization|5 Comments

Dynamic Search Ads are fantastic for increasing non-brand paid search traffic, and they're now being rolled out on Bing Ads. Here's why you should take advantage of DSAs on Bing and some best practices for setting them up.

What to Do If Expanded Text Ads Are Negatively Impacting PPC Performance

By |April 18th, 2017|PPC Optimization|0 Comments

Advertisers have generally been seeing stronger performance with Expanded Text Ads than with standard ads, but this is not always the case. If your Expanded Text Ads are lowering your CTRs and increasing your CPCs, here are some steps you can take to boost performance.