PPC Optimization

5 Google Analytics Tools to Improve Your Marketing Strategy

By |July 20th, 2017|PPC Optimization|0 Comments

Your digital marketing campaigns provide a wealth of information if you know where to look for it. These are our 5 favorite Google Analytics tools to help uncover the most valuable insights in your marketing, and leverage them for greater gains.

Drive New Customer Acquisition With This PPC Campaign Type

By |June 29th, 2017|PPC Optimization|0 Comments

Tracking new customers through your paid search efforts may seem difficult without backend tracking. By using Remarketing Lists for Search Ads and Customer Match audiences, however, you can segment out new customers in your search campaigns and easily track new customer performance data.

Localize Your PPC & Improve CTR With Geo Ad Customizers

By |May 11th, 2017|PPC Optimization|1 Comment

AdWords' Geo Ad Customizers allow you to localize your PPC efforts, improve CTR, and speak directly to searchers by dynamically inserting the name of the searcher's city or state into your ad. Read our simple setup instructions to enable this feature and improve ad engagement.

Improve Your PPC By Setting Up Bing Dynamic Search Ads

By |May 2nd, 2017|PPC Optimization|5 Comments

Dynamic Search Ads are fantastic for increasing non-brand paid search traffic, and they're now being rolled out on Bing Ads. Here's why you should take advantage of DSAs on Bing and some best practices for setting them up.

What to Do If Expanded Text Ads Are Negatively Impacting PPC Performance

By |April 18th, 2017|PPC Optimization|0 Comments

Advertisers have generally been seeing stronger performance with Expanded Text Ads than with standard ads, but this is not always the case. If your Expanded Text Ads are lowering your CTRs and increasing your CPCs, here are some steps you can take to boost performance.

What Google’s Dynamic Search Ads Changes Mean for Your PPC

By |March 30th, 2017|Industry News, PPC Optimization|1 Comment

In a recent announcement, Google unveiled a number of updates that will give advertisers increased control over Dynamic Search Ads campaigns. Read how you can use these new features to improve your paid search performance.

Spring Clean Your Data With 5 Must-Have Google Analytics Upgrades

By |March 28th, 2017|PPC Optimization|1 Comment

Making sure your Google Analytics account has actionable data can be just as important as keeping your AdWords account clean. Here are five quick settings changes you should make in order to ensure that you're reaping the full benefits of the Analytics platform.

Boost PPC Revenue with AdWords Promotion Extensions

By |March 16th, 2017|PPC Optimization|1 Comment

The recently-released AdWords Promotion Extensions are an important new tool in the ecommerce advertiser's toolbox. Advertise your promos directly in your ad copy to boost your CTR and conversion rates, and earn more revenue, during your next promo.