Making sure your Google Analytics account has actionable data can be just as important as keeping your AdWords account clean. Here are five quick settings changes you should make in order to ensure that you're reaping the full benefits of the Analytics platform.
The recently-released AdWords Promotion Extensions are an important new tool in the ecommerce advertiser's toolbox. Advertise your promos directly in your ad copy to boost your CTR and conversion rates, and earn more revenue, during your next promo.
Using promos and discounts to convince new customers to purchase is one of the best ways to expand new customer acquisition. Combining PPC promos with short-term RLSA lists will help acquire new customers and drive awesome revenue and ROI performance.
Google's recent announcement that AdWords integrates with Salesforce is a huge advantage for lead-gen advertisers. Read how you can maximize closed deals and increase your advertising ROI by pulling Salesforce data into AdWords.
If you've seen your PPC ads showing for searches you're sure you excluded with negative keywords, you might not be crazy. In certain situation, AdWords negative keywords will not apply to some searches. Read on to find out if this is affecting you, and what you can do about it.
AdWords has significantly improved its search targeting over the past year, with massive benefits for goal-focused advertisers. By leveraging demographic and income targeting and similar audiences, you can sculpt your incoming traffic and drive better returns by only paying for clicks from highly qualified customers.
The beginning of the year is a great time to reconsier your paid search goals and develop a new PPC strategy. Use our three keys to paid search strategy to build a roadmap to PPC success.
The beginning of the year is a great time to review last year's PPC performance and consider if you should adjust your PPC goals for the new year. Whether you're looking to grow your business, become more profitable or launch a new product, our guide will help you select the right goal for 2017.