PPC Optimization

Localize Your PPC & Improve CTR With Geo Ad Customizers

By |May 11th, 2017|PPC Optimization|3 Comments

AdWords' Geo Ad Customizers allow you to localize your PPC efforts, improve CTR, and speak directly to searchers by dynamically inserting the name of the searcher's city or state into your ad. Read our simple setup instructions to enable this feature and improve ad engagement.

Improve Your PPC By Setting Up Bing Dynamic Search Ads

By |May 2nd, 2017|PPC Optimization|5 Comments

Dynamic Search Ads are fantastic for increasing non-brand paid search traffic, and they're now being rolled out on Bing Ads. Here's why you should take advantage of DSAs on Bing and some best practices for setting them up.

What to Do If Expanded Text Ads Are Negatively Impacting PPC Performance

By |April 18th, 2017|PPC Optimization|0 Comments

Advertisers have generally been seeing stronger performance with Expanded Text Ads than with standard ads, but this is not always the case. If your Expanded Text Ads are lowering your CTRs and increasing your CPCs, here are some steps you can take to boost performance.

What Google’s Dynamic Search Ads Changes Mean for Your PPC

By |March 30th, 2017|Industry News, PPC Optimization|1 Comment

In a recent announcement, Google unveiled a number of updates that will give advertisers increased control over Dynamic Search Ads campaigns. Read how you can use these new features to improve your paid search performance.

Spring Clean Your Data With 5 Must-Have Google Analytics Upgrades

By |March 28th, 2017|PPC Optimization|1 Comment

Making sure your Google Analytics account has actionable data can be just as important as keeping your AdWords account clean. Here are five quick settings changes you should make in order to ensure that you're reaping the full benefits of the Analytics platform.

Boost PPC Revenue with AdWords Promotion Extensions

By |March 16th, 2017|PPC Optimization|1 Comment

The recently-released AdWords Promotion Extensions are an important new tool in the ecommerce advertiser's toolbox. Advertise your promos directly in your ad copy to boost your CTR and conversion rates, and earn more revenue, during your next promo.

Combine PPC Promos with RLSA to Drive New Customer Acquisition

By |March 2nd, 2017|PPC Optimization|0 Comments

Using promos and discounts to convince new customers to purchase is one of the best ways to expand new customer acquisition. Combining PPC promos with short-term RLSA lists will help acquire new customers and drive awesome revenue and ROI performance.

Improve Your PPC Lead-Gen by Integrating AdWords with Salesforce

By |February 28th, 2017|PPC Optimization|0 Comments

Google's recent announcement that AdWords integrates with Salesforce is a huge advantage for lead-gen advertisers. Read how you can maximize closed deals and increase your advertising ROI by pulling Salesforce data into AdWords.