The beginning of the year is a great time to reconsier your paid search goals and develop a new PPC strategy. Use our three keys to paid search strategy to build a roadmap to PPC success.
The beginning of the year is a great time to review last year's PPC performance and consider if you should adjust your PPC goals for the new year. Whether you're looking to grow your business, become more profitable or launch a new product, our guide will help you select the right goal for 2017.
The buying funnel is not a new concept – it’s been around since about 1898. Despite this, it’s easy to overlook this simple concept when evaluating business performance, and more specifically paid search performance. It’s almost impossible to develop an effective account strategy without first understanding what segment of the […]
Just about every time we ask a new client if they would like to prioritize growing revenue or improving Return on Ad Spend (ROAS), the business owner replies “Well obviously, I want both!”
And certainly every business owner does want to grow revenue while improving ROAS. In the long-term, we often […]
Note: Days of Our Liftetime (Value) is Metric Theory’s three-part series exploring lifetime value, which looks at:
Part 1 – Why use lifetime value?
Part 2 – How to approach calculating lifetime value?
Part 3 – A lifetime value case study
Welcome to part three of our series on lifetime value […]
May, 2015: Google officially announces that “more Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan.” If you hadn’t already, you realized that it was time to focus on mobile users. Then, a few months later, you gave up when your […]
In a client onboarding, I had just finished presenting my carefully-prepared slides on our proposed CPA goal when the client cleared his throat, stammered, and said “that’s all great, but what I’d really like is to see average position and CTR improve. Can’t you just do that?”
The goal of any […]
As we enter Q4, the holiday shopping season picks up and you are likely preoccupied with bid adjustments, running promotions, and working to stay ahead of high season trends. Reviewing your marketing efforts and setting goals for 2016 can seem like an afterthought. However, it would be a mistake not […]