Shopping Campaigns

Increase Google Shopping Revenue by Improving Your Merchant Center Feed

By |February 2nd, 2017|Shopping Campaigns|1 Comment

Increasing revenue from Google Shopping typically requires building a granular Shopping campaign structure. But a Google Merchant Center full of vague or unclear language will prevent even the best Shopping campaign from achieving it's revenue potential. Read how a few tweaks to a feed can result in a significant increase in impressions.

Boost Revenue with Google Shopping Promotions

By |January 12th, 2017|Shopping Campaigns|0 Comments

As spend on Google Shopping continues to nearly double every year, you need to stand out to succeed. Google Shopping Promotions can help. Read how we used Merchant Center Promotions to nearly triple Google Shopping revenue.

How to Optimize PPC Shopping Campaigns by Product Margins

By |December 6th, 2016|Shopping Campaigns|1 Comment

A simple Shopping campaign structure might seem easier to manage, but it can result in a lot of lost opportunity. Use this method to increase sales and profitability ff you have a relatively large number of products that vary widely by margin.

Improve ROI by Targeting Top Terms on Google Shopping

By |August 4th, 2016|PPC Optimization, Shopping Campaigns|0 Comments

Google Shopping campaigns don't allow you to target specific keywords. But this easy hack allows you to narrow targeting for Shopping Campaigns top just top performing keyword categories, increasing revenue and ROI in the process.

Keep Your Google Merchant Center Healthy with Regular Checkups

By |July 20th, 2016|Shopping Campaigns|0 Comments

When was the last time you gave your Google Merchant Center (GMC) a checkup? With Q1 retail revenue from Google Shopping up 52% over last year, it’s important to make sure your GMC is healthy. A small problem can progress from a head cold to a major illness quickly without treatment, causing you to lose revenue.

Bing Shopping Set Up

By |July 5th, 2016|PPC Optimization, Shopping Campaigns|1 Comment

Even though Bing Shopping has significantly lower volume than Google Shopping, it can still drive the same ROAS, so it’s a no-brainer to get it up and running as soon as possible. Setting up a Bing Shopping account and creating a campaign is not difficult, but does require a few […]

Driving Google Shopping Revenue in 5 Easy Steps

By |June 9th, 2016|Shopping Campaigns|1 Comment

Google Shopping campaigns offer great advantages for ecommerce businesses, including showing information-rich ads to consumers, displaying multiple products to customers on increased real estate on the search results page, and higher CTRs than text ads. While driving fantastic ecommerce results might seem like magic, getting started and driving quality results […]

How to Drive Awesome Bing Shopping Results

By |June 2nd, 2016|Shopping Campaigns|0 Comments

As a paid search manager, I am always testing new opportunities to drive better results in my accounts. Recently, I’ve been launching Bing Shopping campaigns for several accounts, and the results have been fantastic.

Bing vs Google Shopping: A Dead Heat
In a recent agency-wide analysis of Bing Shopping campaigns, we discovered that […]