Shopping Campaigns

Optimize Your Google Shopping Campaigns With This Hidden Report

By |July 18th, 2017|Shopping Campaigns|0 Comments

Have you ever wondered if it's possible to link search queries to specific Google Shopping products? While the data is not easily found in the AdWords interface, you can follow these few easy steps to pull item ID data into your search query report.

3 Product Feed Attributes to Improve Your PPC Performance

By |May 16th, 2017|Shopping Campaigns|1 Comment

Relevance is key to maximizing revenue and ROI through Shopping campaigns, and the best way to achieve relevance is by optimizing the titles of your products in your Google Merchant Center feed. Start by focusing on these three attributes to improve CTRs and drive more sales.

Increase Google Shopping Revenue by Improving Your Merchant Center Feed

By |February 2nd, 2017|Shopping Campaigns|1 Comment

Increasing revenue from Google Shopping typically requires building a granular Shopping campaign structure. But a Google Merchant Center full of vague or unclear language will prevent even the best Shopping campaign from achieving it's revenue potential. Read how a few tweaks to a feed can result in a significant increase in impressions.

Boost Revenue with Google Shopping Promotions

By |January 12th, 2017|Shopping Campaigns|0 Comments

As spend on Google Shopping continues to nearly double every year, you need to stand out to succeed. Google Shopping Promotions can help. Read how we used Merchant Center Promotions to nearly triple Google Shopping revenue.

How to Optimize PPC Shopping Campaigns by Product Margins

By |December 6th, 2016|Shopping Campaigns|1 Comment

A simple Shopping campaign structure might seem easier to manage, but it can result in a lot of lost opportunity. Use this method to increase sales and profitability ff you have a relatively large number of products that vary widely by margin.

Improve ROI by Targeting Top Terms on Google Shopping

By |August 4th, 2016|PPC Optimization, Shopping Campaigns|0 Comments

Google Shopping campaigns don't allow you to target specific keywords. But this easy hack allows you to narrow targeting for Shopping Campaigns top just top performing keyword categories, increasing revenue and ROI in the process.

Keep Your Google Merchant Center Healthy with Regular Checkups

By |July 20th, 2016|Shopping Campaigns|0 Comments

When was the last time you gave your Google Merchant Center (GMC) a checkup? With Q1 retail revenue from Google Shopping up 52% over last year, it’s important to make sure your GMC is healthy. A small problem can progress from a head cold to a major illness quickly without treatment, causing you to lose revenue.

Bing Shopping Set Up

By |July 5th, 2016|PPC Optimization, Shopping Campaigns|1 Comment

Even though Bing Shopping has significantly lower volume than Google Shopping, it can still drive the same ROAS, so it’s a no-brainer to get it up and running as soon as possible. Setting up a Bing Shopping account and creating a campaign is not difficult, but does require a few […]