Social Advertising

Build Customer Relationships With Facebook Sponsored Messages Ads

By |August 29th, 2017|Social Advertising|0 Comments

Even though ads for Messenger conversations might not result in direct website traffic, they provide an opportunity to further build your brand and re-engage your customers. Here's how you should leverage this unique ad type.

Bridging the Gap Between Paid Search and Paid Social Ads

By |August 24th, 2017|Social Advertising|0 Comments

While search and social advertising may seem to be completely separate channels, it is becoming increasingly important for both channels to work together in order to create a successful digital advertising strategy. Learn how you should be leveraging cross-channel insights to strengthen your digital advertising efforts.

An Introduction to Facebook Messenger Home Screen Ads

By |August 8th, 2017|Social Advertising|0 Comments

Facebook recently expanded the scope of its advertising inventory, allowing advertisers to post display ads in Facebook Messenger. If you've seen success driving website conversions on Facebook and Instagram, here's why you should give these ads a try.

How to Choose the Right Combo of Facebook Ads Placements

By |August 3rd, 2017|Social Advertising|0 Comments

Use the buying funnel to find the optimal combination of Facebook Ads placements to hit your marketing goals.

Improve Your Facebook Ads Performance with Insights from Facebook Analytics

By |July 13th, 2017|Social Advertising|1 Comment

Facebook's Analytics platform provides a number of analytical insights that are difficult to find anywhere else, including cross-device tracking, customer LTV and user funnels for mobile apps. Use these insights to optimize your marketing goals, improve your conversion rates, and drive more revenue from your Facebook Ads campaigns.

What You Need to Know About Facebook Conversion Backfill

By |June 1st, 2017|Social Advertising|0 Comments

Knowing your Facebook conversion backfill allows you to make better projections and decisions in your account. Learn how to calculate and use your backfill data with these few simple steps.

SEMPO’s Annual State of Search: Scaling Mobile PPC & Social

By |April 4th, 2017|Industry News, Mobile Advertising, Social Advertising|0 Comments

The Search Engine Marketing Profesional Organization (SEMPO) released its most recent survey of top marketing professions. Their findings provide an overview of the most important trends in PPC and digital marketing for 2017. Read how you can take advantage of these marketing trends to grow your marketing.

Add Subtitles for More Facebook Video Ad Views

By |March 14th, 2017|Social Advertising|0 Comments

Adding subtitles to your Facebook videos is one of the best ways to increase your video views and clicks. Fortunately, there are several ways to add subtitles to your Facebook videos to make sure you maximize video views and clicks.