Digital advertising platforms have the ability to effectively target qualified users from around the globe in a multitude of ways, all while being easily set
With Apple’s announcement of iOS 14.5 and App Tracking Transparency (ATT), we knew there would likely be big changes ahead for advertisers on Facebook, much
Many advertisers are drawn to LinkedIn due to its robust professional targeting options. The ability to accurately target unique job titles, functions, and seniorities
Every major digital ad platform has issued some guidance on the expected impact of Apple’s recent privacy changes with iOS 14.5 and beyond, most critically
For Facebook advertisers, the introduction of square ad images was a big performance booster. Now, LinkedIn recently released square image ads, giving you a new
As browsers and device makers adopt user privacy-oriented policies like Apple’s Intelligent Tracking Prevention (ITP) and similar moves from Mozilla Firefox, Facebook advertisers have been
Facebook Ads provides marketers with a significant number of advanced tracking features, but you can’t access any of these without properly using the Facebook pixel.
If you’ve been wanting to advertise internationally, but a barrier has been a lack of internal fluency with foreign languages, look no further than Facebook’s
Strong ad creative is essential for top performance on Facebook. The social networking site states that 70% of campaign success is due to the creative
With all the factors that go into setting up effective Facebook campaigns, it is crucial that digital marketers are isolating variables to run successful tests
