Adding subtitles to your Facebook videos is one of the best ways to increase your video views and clicks. Fortunately, there are several ways to add subtitles to your Facebook videos to make sure you maximize video views and clicks.
Properly placing the Facebook Ads pixel is necessary to build lookalike audiences, run dynamic remarketing, and track success. Us this guide to ensure that your pixel is placed properly and to start using pixel data to improve your advertising returns.
With so many attribution models and platforms available, it can be difficult to choose the best way to evaluate your Facebook Ads campaign. Google Analytics and the Facebook Ads platform can both provide valuable data, but they're most effective when you use them to examine specific types of performance.
Facebook offers lots of options, from choosing the right objective to selecting your targeting. Don't sweat about choosing the right placement type. This guide will make it easy to select the Facebook placement that will best help you hit your goals.
The campaign objective you choose for your Facebook Ads campaign can have a major impact on whether or not you hit your goals. In some cases, the most obvious campaign objective might not be the best one for your purposes. Read how we tested three campaign objectives to find the top performer.
What do frozen pizza purchasers, mythology, and pencils have in common? They’re all targeting subsets on Facebook ads, with over 20 million people in each group. With targeting options from aardvarks to the zygomatic bone, how do you figure out who, and how, to target your Facebook ads?
Here at Metric […]
With over 1.59 billion monthly active Facebook users and more than 4.5 billion likes generated each day, many Facebook Ads targeting categories are likely to contain millions of users who meet your targeting specifications. So how does Facebook narrow down the right targets to show ads within an audience? Objectives.
Campaigns, ad groups, ads, and keywords – these are the building blocks of paid search, or so I learned on day 2 of PPC Analyst training. Most of our PPC clients are familiar with these terms, and the role that each plays in the structure of a PPC account. But […]