Social Advertising

SEMPO’s Annual State of Search: Scaling Mobile PPC & Social

By |April 4th, 2017|Industry News, Mobile Advertising, Social Advertising|0 Comments

The Search Engine Marketing Profesional Organization (SEMPO) released its most recent survey of top marketing professions. Their findings provide an overview of the most important trends in PPC and digital marketing for 2017. Read how you can take advantage of these marketing trends to grow your marketing.

Add Subtitles for More Facebook Video Ad Views

By |March 14th, 2017|Social Advertising|0 Comments

Adding subtitles to your Facebook videos is one of the best ways to increase your video views and clicks. Fortunately, there are several ways to add subtitles to your Facebook videos to make sure you maximize video views and clicks.

Why the Facebook Pixel is Necessary for Facebook Ads Success

By |March 7th, 2017|Social Advertising|0 Comments

Properly placing the Facebook Ads pixel is necessary to build lookalike audiences, run dynamic remarketing, and track success. Us this guide to ensure that your pixel is placed properly and to start using pixel data to improve your advertising returns.

How to Use Google Analytics to Evaluate Facebook Ads Performance

By |January 10th, 2017|Social Advertising|0 Comments

With so many attribution models and platforms available, it can be difficult to choose the best way to evaluate your Facebook Ads campaign. Google Analytics and the Facebook Ads platform can both provide valuable data, but they're most effective when you use them to examine specific types of performance.

Finding the Best Facebook Ad Placements for Your Goals

By |November 15th, 2016|Social Advertising|1 Comment

Facebook offers lots of options, from choosing the right objective to selecting your targeting. Don't sweat about choosing the right placement type. This guide will make it easy to select the Facebook placement that will best help you hit your goals.

Why Objective Testing is Critical for Facebook Ads Success

By |October 25th, 2016|Social Advertising|0 Comments

The campaign objective you choose for your Facebook Ads campaign can have a major impact on whether or not you hit your goals. In some cases, the most obvious campaign objective might not be the best one for your purposes. Read how we tested three campaign objectives to find the top performer.

Facebook Audience Targeting – Filling the Sales Funnel

By |June 16th, 2016|Social Advertising|0 Comments

What do frozen pizza purchasers, mythology, and pencils have in common? They’re all targeting subsets on Facebook ads, with over 20 million people in each group. With targeting options from aardvarks to the zygomatic bone, how do you figure out who, and how, to target your Facebook ads?

Here at Metric […]

How to Choose the Right Facebook Ads Objective

By |April 12th, 2016|Social Advertising|0 Comments

With over 1.59 billion monthly active Facebook users and more than 4.5 billion likes generated each day, many Facebook Ads targeting categories are likely to contain millions of users who meet your targeting specifications. So how does Facebook narrow down the right targets to show ads within an audience? Objectives.

Objectives, […]