Choosing the right targeting for GDN campaigns can be tricky. Instead of just choosing keywords, there are several targeting options, some of which you can apply at the same time. Don't fret - with a smart GDN targeting strategy you can set yourself up for display success.
Display ads are a great way to reach new customers or bring previous visitors back to your site. To get the most out of your display campaigns, you need to create display ads that appeal to each customer based on where they are in the buying funnel. Read on to learn how you can identify where in the funnel a customer is, and how to create compelling images that will drive clicks and conversions.
If you’ve recently tried to create a new text ad in a Google display or remarketing campaign, you may have noticed that the default text ad option has now been replaced by the option to create a Responsive Ad. This new ad type is a Google initiative to provide advertisers a […]
Google's Display Content Keywords, just released from beta, can help your Display ads reach better GDN placements and show to a more qualified audience. Read our set up guide to get Display Content Keywords running.
With the holiday season just around the corner, digital marketers are strategizing to squeeze as much revenue as possible out of the most important quarter of the year. Video advertising should be an integral part of your holiday strategy. YouTube campaigns provide many benefits for brands during the holidays, including […]
You probably think of YouTube as a high-funnel prospecting channel. But we regularly see YouTube Remarketing perform at or above our account KPIs. Read on to learn how YouTube can drive profitable conversions for any account.
“The Google Display Network (GDN) is a brand awareness channel. You shouldn’t expect to see direct conversions come through the GDN, and if they do, they will be less profitable or lower quality than Search conversions.” We’ve all heard those cardinal rules of GDN expectations, but rules were made to […]
Google has made major strides to improve the quality of the YouTube advertising platform over the past year, including the decision to integrate it into the main AdWords campaign tab. However, many advertisers still struggle to leverage YouTube in the right ways to reach their goals. This often leads to confusion on how […]