You Tube & Google Display Network

Use the Right GDN Targeting for Display Success

By |March 21st, 2017|You Tube & Google Display Network|0 Comments

Choosing the right targeting for GDN campaigns can be tricky. Instead of just choosing keywords, there are several targeting options, some of which you can apply at the same time. Don't fret - with a smart GDN targeting strategy you can set yourself up for display success.

Tailor Your Google Display Ads to Meet Your Customers in the Buying Funnel

By |February 16th, 2017|You Tube & Google Display Network|0 Comments

Display ads are a great way to reach new customers or bring previous visitors back to your site. To get the most out of your display campaigns, you need to create display ads that appeal to each customer based on where they are in the buying funnel. Read on to learn how you can identify where in the funnel a customer is, and how to create compelling images that will drive clicks and conversions.

Improve Display & Remarketing with Google Responsive Ads

By |December 13th, 2016|You Tube & Google Display Network|0 Comments

If you’ve recently tried to create a new text ad in a Google display or remarketing campaign, you may have noticed that the default text ad option has now been replaced by the option to create a Responsive Ad. This new ad type is a Google initiative to provide advertisers a […]

Search Meets Display with AdWords New Display Content Keywords

By |December 1st, 2016|You Tube & Google Display Network|1 Comment

Google's Display Content Keywords, just released from beta, can help your Display ads reach better GDN placements and show to a more qualified audience. Read our set up guide to get Display Content Keywords running.

Build an Effective YouTube Ad Strategy this Holiday Season

By |September 22nd, 2016|You Tube & Google Display Network|0 Comments

With the holiday season just around the corner, digital marketers are strategizing to squeeze as much revenue as possible out of the most important quarter of the year. Video advertising should be an integral part of your holiday strategy. YouTube campaigns provide many benefits for brands during the holidays, including […]

Drive Direct Conversions with YouTube Remarketing

By |September 8th, 2016|You Tube & Google Display Network|1 Comment

You probably think of YouTube as a high-funnel prospecting channel. But we regularly see YouTube Remarketing perform at or above our account KPIs. Read on to learn how YouTube can drive profitable conversions for any account.

How to Drive Direct Conversions on the GDN

By |June 23rd, 2016|Lead Gen, PPC Optimization, You Tube & Google Display Network|0 Comments

“The Google Display Network (GDN) is a brand awareness channel. You shouldn’t expect to see direct conversions come through the GDN, and if they do, they will be less profitable or lower quality than Search conversions.” We’ve all heard those cardinal rules of GDN expectations, but rules were made to […]

Advanced YouTube Optimization & Goal Setting

By |April 5th, 2016|You Tube & Google Display Network|0 Comments

Google has made major strides to improve the quality of the YouTube advertising platform over the past year, including the decision to integrate it into the main AdWords campaign tab. However, many advertisers still struggle to leverage YouTube in the right ways to reach their goals. This often leads to confusion on how […]