You Tube & Google Display Network

Boost Gmail Ads PPC Performance With These Simple Steps

By |May 9th, 2017|You Tube & Google Display Network|2 Comments

With some simple tweaks, Gmail ads can drive even better performance than your standard display campaigns. If you're seeing less-than-impressive Gmail performance metrics, give these tips a try.

Improve Your GDN Targeting with Google Display Content Keywords

By |April 25th, 2017|You Tube & Google Display Network|1 Comment

Since Google Content Keywords launched on the GDN in late-2016, we've been analyzing their performance together with traditional GDN targeting. Read on to find out which one performs better, and how your goals should impact which targeting you choose.

PPC Tips for Dealing With Anonymous Google Placements

By |April 11th, 2017|You Tube & Google Display Network|1 Comment

If you've managed a Google Display Network campaign, you've likely run into a placement called anonymous.google. While these anonymous placements may seem like a frustrating black-box at first, you can use data from these placements to your advantage.

Use the Right GDN Targeting for Display Success

By |March 21st, 2017|You Tube & Google Display Network|0 Comments

Choosing the right targeting for GDN campaigns can be tricky. Instead of just choosing keywords, there are several targeting options, some of which you can apply at the same time. Don't fret - with a smart GDN targeting strategy you can set yourself up for display success.

Tailor Your Google Display Ads to Meet Your Customers in the Buying Funnel

By |February 16th, 2017|You Tube & Google Display Network|0 Comments

Display ads are a great way to reach new customers or bring previous visitors back to your site. To get the most out of your display campaigns, you need to create display ads that appeal to each customer based on where they are in the buying funnel. Read on to learn how you can identify where in the funnel a customer is, and how to create compelling images that will drive clicks and conversions.

Improve Display & Remarketing with Google Responsive Ads

By |December 13th, 2016|You Tube & Google Display Network|0 Comments

If you’ve recently tried to create a new text ad in a Google display or remarketing campaign, you may have noticed that the default text ad option has now been replaced by the option to create a Responsive Ad. This new ad type is a Google initiative to provide advertisers a […]

Search Meets Display with AdWords New Display Content Keywords

By |December 1st, 2016|You Tube & Google Display Network|1 Comment

Google's Display Content Keywords, just released from beta, can help your Display ads reach better GDN placements and show to a more qualified audience. Read our set up guide to get Display Content Keywords running.

Build an Effective YouTube Ad Strategy this Holiday Season

By |September 22nd, 2016|You Tube & Google Display Network|0 Comments

With the holiday season just around the corner, digital marketers are strategizing to squeeze as much revenue as possible out of the most important quarter of the year. Video advertising should be an integral part of your holiday strategy. YouTube campaigns provide many benefits for brands during the holidays, including […]