“We want to start doing ABM,” said every B2B tech company in 2019.
“Let’s do it,” said every eager account manager in 2019.
Three months later…
Flash back to five years ago. Many B2B advertisers measured results of SEM advertising on a leads and cost per lead basis, while ecommerce shops
You’ve done it! After carefully defining your customer personas, you’ve crafted a stellar marketing strategy to bring them to your site. Your landing page is
When you’re thinking about basic marketing strategy for a lead gen account, you should think of it as a two-part process. The first is how
Facebook is often used as a brand awareness channel intended to fill the top of the funnel and not always as a source of direct conversions. However,
Growing a B2B account is like building a house. Before you can consider the furnishings, you need a well-established foundation. In paid search, that well-established
Many B2B advertisers have a highly specified target audience that they want to reach. In a world where 0.75% of leads actually generate closed revenue
You’re a pro. You know that the only way to fully evaluate the success of your lead gen marketing efforts is to append source information
For lead-generation advertisers, an accurate and profitable cost per lead goal is crucial to building a marketing strategy that maximizes returns. Without a clear understanding
Forrester’s recent report “Metrics that Matter for B2B Marketers” identifies several common issues facing B2B marketers. Most pressing of these is the need to evaluate