When you begin creating a solidified B2B digital marketing plan, most of the time you will hear, “New leads! New leads! We need new leads!”
If you manage a Google Ads account, you’ve probably heard of Google’s latest and greatest lead driving feature, the Lead Form Extension beta. If you
(Editor’s Note: This post is part of an occasional Just For Fun series where we look for ways that digital marketing resembles or intersects with
Over the past year, Account-Based Marketing (ABM) has continued to gain steam as many advertisers have started to try their hand at the popular strategy.
Account Based Marketing is such a buzzword in advertising: “If you’re not doing it, you’re behind!” “How big is your list?” “What’s your ICP?” These
While eCommerce customers make considered purchases and follow paths that involve a longer decision-making process, B2B and Lead Gen customers typically have much shorter windows
Digital marketers need to keep customer journey and customer experience top of mind like never before to find success with their advertising efforts. Customer journey
The first time we really see master salesman Michael Scott from The Office in action is in the second season. Over the course of an
The What and Why of Automated Bidding
First, let's talk about what automated bidding is and why it works. Historically, you’d adjust keyword bids based on
“We want to start doing ABM,” said every B2B tech company in 2019.
“Let’s do it,” said every eager account manager in 2019.
Three months later…