Account Based Marketing is such a buzzword in advertising: “If you’re not doing it, you’re behind!” “How big is your list?” “What’s your ICP?” These
While eCommerce customers make considered purchases and follow paths that involve a longer decision-making process, B2B and Lead Gen customers typically have much shorter windows
Digital marketers need to keep customer journey and customer experience top of mind like never before to find success with their advertising efforts. Customer journey
The first time we really see master salesman Michael Scott from The Office in action is in the second season. Over the course of an
The What and Why of Automated Bidding
First, let's talk about what automated bidding is and why it works. Historically, you’d adjust keyword bids based on
“We want to start doing ABM,” said every B2B tech company in 2019.
“Let’s do it,” said every eager account manager in 2019.
Three months later…
Flash back to five years ago. Many B2B advertisers measured results of SEM advertising on a leads and cost per lead basis, while ecommerce shops
You’ve done it! After carefully defining your customer personas, you’ve crafted a stellar marketing strategy to bring them to your site. Your landing page is
When you’re thinking about basic marketing strategy for a lead gen account, you should think of it as a two-part process. The first is how
Facebook is often used as a brand awareness channel intended to fill the top of the funnel and not always as a source of direct conversions. However,