Since the introduction of smart phones, mobile apps have played a larger and larger part in our everyday lives. For context, in July 2008, the
Mobile web traffic continues to grow exponentially. More and more people turn to their mobile phones for research after seeing an ad on TV, hearing
Speeding up mobile pages is a hot topic for all advertisers, especially since fast site speeds are crucial to a robust mobile advertising strategy. According
With the recent releases of the iPhone 8, iPhone X, and Google Pixel 2, the mobile devices that users interact with on a regular basis
With the ever-increasing consumer reliance on mobile phones, mobile ads demand more of our attention and ad budgets than ever before. But what happens when
Google is constantly testing and finding more ways to tailor ads to meet customers where they are at – and for the last few years,
Metric Theory was featured on the most recent Inside AdWords blog for our work using call extensions with Medical Guardian. Medical Guardian is a leader in
It is no secret in today’s digital age how important mobile site speed is to digital advertising. According to Google, 53% of customers will abandon
As we head into the 8th month of the Apple Search Ads platform, it’s time to take your Apple Search strategy from training wheels to
A month ago, I bought a multi-mountain ski pass that cost $429, which was an unusually large online purchase for me. More unusual was that
