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Category: Mobile Advertising

How to Leverage Dynamic Ads for Mobile App Installs on Facebook
Mobile Advertising

How to Leverage Dynamic Ads for Mobile App Installs on Facebook

Dynamic Ads for Mobile App Installs Are you an app marketer? Finding users and increasing user engagement is consistently at the core of mobile app marketing

Noa Gutterman

by Noa Gutterman

Optimizing Your Ads for Google’s Mobile Search Pages
Mobile Advertising

Optimizing Your Ads for Google’s Mobile Search Pages

The average smartphone user checks their device 63 times per day, according to a recent report from BankMyCell. In fact, eMarketer estimates that for the

Megan Post

by Megan Post

Effects of Google’s New Mobile Search Ad Format
Mobile Advertising

Effects of Google’s New Mobile Search Ad Format

On May 22, 2019, Google announced a new mobile search engine results page format. The only significant change, from an advertising perspective, was that the

Scott King

by Scott King

If You’re Not on Apple Search Ads, Here’s Why You Should Be
Mobile Advertising

If You’re Not on Apple Search Ads, Here’s Why You Should Be

Since the introduction of smart phones, mobile apps have played a larger and larger part in our everyday lives. For context, in July 2008, the

Kevin Hunt

by Kevin Hunt

5 Ways Advertisers Can Improve Mobile Site Speed
Mobile Advertising

5 Ways Advertisers Can Improve Mobile Site Speed

Mobile web traffic continues to grow exponentially. More and more people turn to their mobile phones for research after seeing an ad on TV, hearing

Nick Wagner

by Nick Wagner

How Website Carousels Are Hurting Your Mobile Site
Mobile Advertising

How Website Carousels Are Hurting Your Mobile Site

Speeding up mobile pages is a hot topic for all advertisers, especially since fast site speeds are crucial to a robust mobile advertising strategy. According

Kevin Hunt

by Kevin Hunt

How Mobile-Friendly Are Your PPC Pages? Check This AdWords Report
Mobile Advertising

How Mobile-Friendly Are Your PPC Pages? Check This AdWords Report

With the recent releases of the iPhone 8, iPhone X, and Google Pixel 2, the mobile devices that users interact with on a regular basis

Cameron Dunn

by Cameron Dunn

Underinvestment in Mobile PPC Could Be Hurting Your Business
Mobile Advertising

Underinvestment in Mobile PPC Could Be Hurting Your Business

With the ever-increasing consumer reliance on mobile phones, mobile ads demand more of our attention and ad budgets than ever before. But what happens when

Parker Robben

by Parker Robben

Google AdWords Message Extensions | Metric Theory
Mobile Advertising

Google AdWords Message Extensions | Metric Theory

Google is constantly testing and finding more ways to tailor ads to meet customers where they are at – and for the last few years,

Kailee Caranta

by Kailee Caranta

Google Features Metric Theory’s Work With Call Extensions
Industry News

Google Features Metric Theory’s Work With Call Extensions

Metric Theory was featured on the most recent Inside AdWords blog for our work using call extensions with Medical Guardian. Medical Guardian is a leader in

Derek Gerberich

by Derek Gerberich

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