Dynamic Ads for Mobile App Installs Are you an app marketer? Finding users and increasing user engagement is consistently at the core of mobile app marketing
The average smartphone user checks their device 63 times per day, according to a recent report from BankMyCell. In fact, eMarketer estimates that for the
On May 22, 2019, Google announced a new mobile search engine results page format. The only significant change, from an advertising perspective, was that the
Since the introduction of smart phones, mobile apps have played a larger and larger part in our everyday lives. For context, in July 2008, the
Mobile web traffic continues to grow exponentially. More and more people turn to their mobile phones for research after seeing an ad on TV, hearing
Speeding up mobile pages is a hot topic for all advertisers, especially since fast site speeds are crucial to a robust mobile advertising strategy. According
With the recent releases of the iPhone 8, iPhone X, and Google Pixel 2, the mobile devices that users interact with on a regular basis
With the ever-increasing consumer reliance on mobile phones, mobile ads demand more of our attention and ad budgets than ever before. But what happens when
Google is constantly testing and finding more ways to tailor ads to meet customers where they are at – and for the last few years,
Metric Theory was featured on the most recent Inside AdWords blog for our work using call extensions with Medical Guardian. Medical Guardian is a leader in
