When it comes to evaluating prospecting display campaigns, most digital marketers are familiar with the question, “When’s the last time you clicked on a display
As we prepare to load the table with Turkey, switch on the game, and launch our Black Friday promos, we're taking a moment to give thanks for
With the recent releases of the iPhone 8, iPhone X, and Google Pixel 2, the mobile devices that users interact with on a regular basis
Have you ever found yourself saying, “These non-brand PPC campaigns just don’t perform well”? There are definitely areas where competition is fierce and non-brand performance
All ecommerce retailers know exactly what time of year it is. It’s online window-shopping time.
You know, that time when soon-to-be holiday customers are in the
If you’re curious about how your ads look online for a particular keyword, your first instinct might be to type that keyword into the Google
Website experiences that include a shopping cart, booking engine, or other alternative domain can require edits to the standard Google Analytics tracking code in order
One of the most valuable reasons to run performance marketing – including paid search – is that it allows you to measure direct results. However,
We all know how useful Excel formulas are for PPC analysis. Here are three more formulas guaranteed to impress even the savviest Excel pros.
By changing your AdWords attribution model strategy from last-click conversion attribution to position-based attribution, you gain more insight into the customer journey, which allows you