It’s a seldom referenced reality. Some may deny it and say they can bring the same approach to everything they do in their lives while expecting
As a digital marketer, understanding your client’s business is critical to ensuring the success of your campaigns. However, it can be a seemingly time consuming
Strong communication skills are just one of the many qualifications we look for at Metric Theory. They lay the foundation for a strong external relationship
At Metric Theory, we intend to become extensions of the marketing team for each of our clients. Rather than solely being a data-crunching PPC vendor,
You should push yourself to ask “why?” every day. Even if you’re working on a task you’ve already done 100 times, asking why you are
Driving great PPC results is a necessity for PPC Account Managers, but it’s important that you can translate those amazing results into client satisfaction. Here
If you have an e-commerce or lead-gen website, I’m sure you are looking at the “mobile frenzy” and thinking, “is my website up to snuff
As described by my colleague Eve in a previous post, at Metric Theory we always start a new client relationship with a benchmark document that
At Metric Theory, we take a lot of pride in becoming a part of our client’s marketing team rather than a vendor of outsourced work.
Before jumping on a call with a client for the first time, our team at Metric Theory always sends out a thorough onboarding survey. However,
