At Metric Theory, we intend to become extensions of the marketing team for each of our clients. Rather than solely being a data-crunching PPC vendor,
You should push yourself to ask “why?” every day. Even if you’re working on a task you’ve already done 100 times, asking why you are
Driving great PPC results is a necessity for PPC Account Managers, but it’s important that you can translate those amazing results into client satisfaction. Here
If you have an e-commerce or lead-gen website, I’m sure you are looking at the “mobile frenzy” and thinking, “is my website up to snuff
As described by my colleague Eve in a previous post, at Metric Theory we always start a new client relationship with a benchmark document that
At Metric Theory, we take a lot of pride in becoming a part of our client’s marketing team rather than a vendor of outsourced work.
Before jumping on a call with a client for the first time, our team at Metric Theory always sends out a thorough onboarding survey. However,
There are a million and one ways to develop holiday strategy for your paid search clients. However, the preliminary stages of any holiday PPC strategy
