Yes folks, it is already that time of year – the time when millions of eager shoppers take to the internet to purchase that perfect
Earlier this month, we attended Google Shopping Day in Mountain View, during which Google project leaders discussed new initiatives for Google Shopping. This year’s event
Looking for a way to spice up your Google Shopping strategy? Itching to boost conversion rates for your ecommerce business? Look no further than Showcase
Have you ever seen a search term in your Google Shopping campaign’s search query report and wondered which product showed up for that specific search?
In today’s competitive digital marketing environment, a robust and well-built feed can be the key to maximizing your returns from Google and Bing Shopping ads.
Any PPC marketer will tell you that if you want a successful Shopping campaign, you can slice and dice your targeting with all the precision
According to Kenshoo, Google Shopping ad spend grew 87% YoY from Q3 2015 to Q3 2016. As Shopping spend and competition increase, you need to
Shopping campaigns can be fairly simple when you first launch them, and a one-sized-fits-all approach is tempting: link to the feed, set bids based on
Have you ever wished that Shopping campaigns had keywords to allow you to control your bids for your highest revenue terms? You can’t add keywords
When was the last time you gave your Google Merchant Center (GMC) a checkup? With Q1 retail revenue from Google Shopping up 52% over last