Holidays. An election. A pandemic. Prime Day. The fourth quarter of 2020 is bound to be as chaotic as any the retail industry has ever seen. We’ve pulled in strategists across performance marketing disciplines to create this holiday calendar so that you’re perfectly prepared…even when things aren’t so perfect.

What You Get

  • Fully customizable base template in Google Docs format
  • Pre-populated insights across Paid Search, Social, Amazon & Marketplaces, and YouTube
  • How to plan for a late Prime Day 2020 and an early Black Friday
  • What to do with holiday advertising during the election
  • What to do about unknown shipping cutoffs
  • When to bump budgets and other general performance strategy tips for each week for holiday success


Download the Calendar