The most comprehensive resource on LinkedIn Ads is back and better than ever.

Now updated to include the latest features and strategies, plus insights on how some of the most admired B2B brands like¬†Workday, Paycor, Zenefits, and Zuora use LinkedIn Ads. Our 25-page e-book will guide you through the fundamentals of advertising on LinkedIn, along with advanced insights, and best practices from our strategy team. Don’t run LinkedIn Ads without this companion guide!

What You’ll Learn

  • 152 individual tips on launching and managing LinkedIn campaigns
  • How you should target your first campaigns
  • Ad design and testing tips to get your ads to perform
  • Using LinkedIn Ads for account-based marketing
  • What performance metrics to care about
  • How to avoid common mistakes that will save you time and money
  • *New* Using Conversation Ads, Company Growth targeting, and more!

Download the Guide