As a part of Metric Theory’s onboarding process, we always audit a new client’s Google Analytics (GA) account to ensure we’re accurately tracking KPIs across
Two weeks ago, Google announced a major shift with the Google Shopping experience, allowing online retailers to list products and receive placements without having to
Google Analytics (GA) is a powerful platform, widely used to evaluate marketing channels and support budgeting decisions across organizations. In fact, many of Metric Theory’s
Since Google Analytics became a standard web and app analytics platform, there has formed a popular misconception that Google Ads conversion data should match the
Like any piece of your digital marketing strategy, Remarketing shouldn’t be viewed as a set-it-and-forget-it initiative. Developing and implementing informed tests is an important part
If you’re anything like me, and you live in Facebook Audience Insights to keep a pulse on your audience, then the changes to Audience Insights
Audiences and remarketing have become critical pieces of any digital marketing campaign. By ensuring you are showing an ad to the right person, on the
Most digital marketers using Google Analytics to evaluate an online business use Google’s Last Click attribution model. This model credits goal completions, transactions, and revenue
Over the last year, Google Analytics has rolled out more robust attribution modeling features to help advertisers understand the full digital conversion funnel. I’ve been
Google Analytics is one of my favorite tools because it allows me to better understand a PPC client’s online business and how paid search fits
