Who We Work With

Feed Your Lead Machine

A hungry sales team needs to feed not just on leads, but qualified leads and Opportunities. Metric Theory integrates with your marketing and sales ops teams to fill the pipeline with qualified prospects. Enterprise B2B? We eat it for lunch.

Metric Theory Solutions

Full-funnel strategies, focused on cross-channel data and performance, driven by deep analytical insight

Search Advertising

Focus your search budget on the keyword markets, audiences, and leads that drive the most closed sales.

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LinkedIn Advertising

Introduce your solution to your ideal customer profile and re-engage current prospects with the B2B social platform.

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Gain exposure across the web, email, native, audio, and more, all driven by quality B2B intent audiences.

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Performance Creative

Test more messages and visuals, built by creative strategists experienced in B2B performance marketing.

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Emerging Ad Channels

Quality B2B leads can be found on Facebook, Quora, Reddit, and more platforms – at scale, and on-budget.

Account-Based Marketing

Our B2B strategists train in ABM tactics, operations, and technology to get you in the mix for your target accounts.

Ad Localization

Advertise globally with language translation by industry professionals native to your target countries.

CRM Data Integration

Reporting that natively supports your CRM data, no matter what platform you use to optimize to the metrics that matter.

Client Story: Five9

Metric Theory was challenged to increase lead quality while improving overall sales. By getting creative with customer data and implementing advanced display strategies, our team drove a 75% increase in call duration and a 100% increase in enterprise deals.

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Fill Up on Leads!

See how we can drive growth for your business.


Think social advertising is just for B2C brands? Think again. LinkedIn Ads offers some of the highest quality audiences and targeting in B2B marketing. Take a look at some unique opportunities made possible by LinkedIn:

  • Promote demos or marketing assets to a hyper-targeted audience perfect for your pitch.
  • Light up Account-Based Marketing with company targeting to reach and engage key accounts.
  • Present the entire buying committee from influencer to decision-maker with offers specific to their role in the purchase process.

Learn More About LinkedIn Ads

"Metric Theory clearly lives and breathes our business. We have a lot of specific terminology, that can change and update, and our team is always completely dialed into that and keeping us on track for goals."

Lydia Bigelow, Sr. Director of Global Demand Marketing


"Metric Theory's strategy shows they really understand our target market, which is driving more qualified leads and helping us turn more leads into revenue."

Brianne Farrar, Director of Growth Marketing

Periscope Data