August 14, 2018
The Increasingly Blurred Lines Between B2B and Ecommerce PPC Optimization
A hungry sales team needs to feed not just on leads, but qualified leads and Opportunities. Metric Theory integrates with your marketing and sales ops teams to fill the pipeline with qualified prospects. Enterprise B2B? We eat it for lunch.
After being acquired by GE, ServiceMax challenged Metric Theory to scale lead acquisition while maintaining quality. We initiated a full-scale renovation of their digital universe, covering SEM, Account-Based Marketing, Display, and LinkedIn. The result was a 231% increase in leads and a 115% leap in qualified leads.
Max out your search volume by targeting searches up and down your prospect funnel.
Re-engage with past visitors and run nurturing tactics for current prospects with an audience-driven strategy.
We work with our clients to ensure we can pull in lead quality data to make the most out of every dollar spent on lead generation.
LinkedIn and Facebook targeting data help continue the conversation with your prospects beyond direct intent.
Creating interest and intent starts with creating mindshare. Programmatic technology and direct buys do just that, but also generate leads as well.
Advertise globally with affordable language translation by industry professionals native to your target countries.
"Metric Theory's team has really stepped up to the challenge and significantly improved targeting and prospect quality."
"Metric Theory’s meticulous attention to detail, data mining prowess, and continuous optimization is invaluable to our organization exceeding our annual revenue goals."