September 27, 2021
Why B2B Marketers Should Invest in ABM Technology
Feed Your Lead Machine
A hungry sales team needs to feed not just on leads, but qualified leads and Opportunities. Metric Theory integrates with your marketing and sales ops teams to fill the pipeline with qualified prospects. Enterprise B2B? We eat it for lunch.
Search Advertising
Focus your search budget on the keyword markets, audiences, and leads that drive the most closed sales.
LinkedIn Advertising
Introduce your solution to your ideal customer profile and re-engage current prospects with the B2B social platform.
Programmatic
Gain exposure across the web, email, native, audio, and more, all driven by quality B2B intent audiences.
Performance Creative
Test more messages and visuals, built by creative strategists experienced in B2B performance marketing.
Emerging Ad Channels
Quality B2B leads can be found on Facebook, Quora, Reddit, and more platforms – at scale, and on-budget.
Account-Based Marketing
Our B2B strategists train in ABM tactics, operations, and technology to get you in the mix for your target accounts.
Ad Localization
Advertise globally with language translation by industry professionals native to your target countries.
CRM Data Integration
Reporting that natively supports your CRM data, no matter what platform you use to optimize to the metrics that matter.
Fill Up on Leads!
See how we can drive growth for your business.
Think social advertising is just for B2C brands? Think again. LinkedIn Ads offers some of the highest quality audiences and targeting in B2B marketing. Take a look at some unique opportunities made possible by LinkedIn:
- Promote demos or marketing assets to a hyper-targeted audience perfect for your pitch.
- Light up Account-Based Marketing with company targeting to reach and engage key accounts.
- Present the entire buying committee from influencer to decision-maker with offers specific to their role in the purchase process.
