Lead Generation

Who We Work with

A hungry sales team needs to feed not just on leads, but qualified leads and Opportunities. Metric Theory will integrate with your marketing and sales ops organization to fill the pipeline with qualified prospects. Enterprise B2B? We eat it for lunch.

Solar Panels Engineers

Client Story: ServiceMax from GE Digital

After being acquired by GE, ServiceMax challenged Metric Theory to scale lead acquisition while maintaining quality. We initiated a full-scale renovation of their digital universe, covering SEM, Account-Based Marketing, Display, and LinkedIn. The result was a 231% increase in leads and a 115% leap in qualified leads.

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Metric Theory Solutions

Full-funnel strategies, focused on cross-channel data and performance, driven by deep analytical insight

Search Engine Marketing

Max out your search volume by targeting searches up and down your prospect funnel.

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Remarketing

Re-engage with past visitors and run nurturing tactics for current prospects with an audience-driven strategy.

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CRM Data Integration

We work with our clients to ensure we can pull in lead quality data to make the most out of every dollar spent on lead generation.

Social Advertising

LinkedIn and Facebook targeting data help continue the conversation with your prospects beyond direct intent.

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Display Advertising

Creating interest and intent starts with creating mindshare. Programmatic technology and direct buys do just that, but also generate leads as well.

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International Localization

Advertise globally with affordable language translation by industry professionals native to your target countries.

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Who We Work With

What Our Clients Say

"Metric Theory's team has really stepped up to the challenge and significantly improved targeting and prospect quality."

Jason Yang, VP Digital Marketing

Five9, Inc.

"Metric Theory’s meticulous attention to detail, data mining prowess, and continuous optimization is invaluable to our organization exceeding our annual revenue goals."

Grant Christensen, Chief Sales & Marketing Officer

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