January 8, 2020
3 New Google Data Studio Features That You Need To Know
COMPASS
All your performance data, finally in one place
Point Your Marketing in the Right Direction
Technology and talent creating award-winning results
CUSTOM DASHBOARDS
Your account team builds reports curated to your brand, while you can build your own anytime.
AD TEST TRACKING
See your ad tests presented visually next to performance data to know exactly what’s working.
SIMPLE DRILL-DOWN
Zoom in and out of ad networks, time periods, and campaigns to explore your data with a single click.
Performance Mix Modeling
Your data is full of stories – past, present…and future.
With Metric Theory, plugging your marketing, sales, and customer data into our in-house analytics suite will build forward-thinking budgeting models customized to your brand. We predict the future to make your marketing performance more predict-able. We call it “Performance Mix Modeling.” And it comes standard when you work with us.
