November 3, 2020
PPC Ad Extension Best Practices
No matter your goal, SEM is a foundational digital marketing channel. Metric Theory clients range from small startups to giant retailers and public companies that all love MT for one reason: We drive results.
Our core PPC services are the most comprehensive out there – we know, because we designed them to be!
Optimizely teamed up with Metric Theory to rescue them from the high traffic and lead costs they were incurring on search. With a unique partnership involving their experimentation platform and our search experts, we improved lead generation by 24% in a matter of weeks.
We don’t just put up ads and change bids, we provide insights that can change your business. Metric Theory comes with everything you see here.
Google, Bing, and Yahoo ads managed simultaneously – no managing or pulling reports from each network.
We work with you to build reporting around the metrics that drive your business.
In addition to routine strategy meetings, we’ll deliver long-term planning meetings to set a roadmap for success.
"Our long-standing partnership with Metric Theory, and their deep understanding of our business and the advertising landscape, have established Search and Shopping as the highest-growth and highest-ROI channels for new customer acquisition at Winc."
"Metric Theory has been eager to look past surface-level metrics to focus strategy on our backend KPIs and ultimately drive more revenue for the business."
Management by Metric Theory is never set it and forget it – we’re always working to outdo ourselves to deliver value to our clients.
As a Google Premier Partner and a Bing Elite Agency, our clients are prioritized for placement in the latest ad innovations.
All Metric Theory account managers receive extensive Google Analytics, Google Tag Manager, and Google & Bing Merchant Center training.
Receive in-depth reviews of strategies for mobile, CRO, digital video, Shopping, display, web analytics, tracking troubleshooting, and more.