October 8, 2021
The Ideal QA Process in Digital Advertising
Don’t Get Clicks, Get Results
No matter your goal, SEM is a foundational digital marketing channel. Metric Theory clients range from small startups to giant retailers and public companies that all love MT for one reason: We drive results.
What We Do
Our core PPC services are the most comprehensive out there – we know, because we designed them to be!
Client Story: Optimizely
Optimizely teamed up with Metric Theory to rescue them from the high traffic and lead costs they were incurring on search. With a unique partnership involving their experimentation platform and our search experts, we improved lead generation by 24% in a matter of weeks.
Insight Comes Standard
We don’t just put up ads and change bids, we provide insights that can change your business. Metric Theory comes with everything you see here.
Cross-Channel Management
Google, Bing, and Yahoo ads managed simultaneously – no managing or pulling reports from each network.
Customized Reporting
We work with you to build reporting around the metrics that drive your business.
Account Review Presentations
In addition to routine strategy meetings, we’ll deliver long-term planning meetings to set a roadmap for success.
Switching Ain't Easy, We Know
Get a preview of what we can do for you with a free account analysis.
"Our long-standing partnership with Metric Theory, and their deep understanding of our business and the advertising landscape, have established Search and Shopping as the highest-growth and highest-ROI channels for new customer acquisition at Winc."
"Metric Theory has been eager to look past surface-level metrics to focus strategy on our backend KPIs and ultimately drive more revenue for the business."
Strategic Leadership
Management by Metric Theory is never set it and forget it – we’re always working to outdo ourselves to deliver value to our clients.
Beta Programs
As a Google Premier Partner and a Bing Elite Agency, our clients are prioritized for placement in the latest ad innovations.
Technical Support
All Metric Theory account managers receive extensive Google Analytics, Google Tag Manager, and Google & Bing Merchant Center training.
Specialist Access
Receive in-depth reviews of strategies for mobile, CRO, digital video, Shopping, display, web analytics, tracking troubleshooting, and more.
