August 9, 2018
How to Customize PPC Ad Copy Using IF Functions
No matter your goal, SEM is a foundational digital marketing channel. Metric Theory clients range from small startups to giant retailers and public companies that all love MT for one reason: We drive results.
Our core PPC services are the most comprehensive out there – we know, because we designed them to be!
We don’t just put up ads and change bids, we provide insights that can change your business. Metric Theory comes with everything you see here.
Google, Bing, and Yahoo ads managed simultaneously – no managing or pulling reports from each network.
We work with you to build reporting around the metrics that drive your business.
In addition to routine strategy meetings, we’ll deliver long-term planning meetings to set a roadmap for success.
"Metric Theory has taken our SEM to a completely new level. The team has been instrumental in helping us exponentially grow our business."
"The Metric Theory team has been phenomenal. They’ve brought strategy, structure and analytical rigor to our campaigns."
Management by Metric Theory is never set it and forget it – we’re always working to outdo ourselves to deliver value to our clients.
As a Google Premier Partner and a Bing Elite Agency, our clients are prioritized for placement in the latest ad innovations.
All Metric Theory account managers receive extensive Google Analytics, Google Tag Manager, and Google & Bing Merchant Center training.
Receive in-depth reviews of strategies for mobile, CRO, digital video, Shopping, display, web analytics, tracking troubleshooting, and more.