Search Marketing

Services

Don’t Get Clicks, Get Results

No matter your goal, SEM is a foundational digital marketing channel. Metric Theory clients range from small startups to giant retailers and public companies that all love MT for one reason: We drive results.

What We Do

Our core PPC services are the most comprehensive out there – we know, because we designed them to be!

Ad Copy & Testing

We turn your industry expertise into meaningful messaging to your audience and test to find the best.

Keyword Research

We utilize a number of approaches to find new search targets to ensure we never settle with your marketing.

Bid Management

Whether manual or bleeding-edge algorithmic strategies, we apply the best approach to achieve your goals for a given segment.

Mobile Ad Strategy

Everything changes from desktop to mobile, where things change quickly. Focused strategies are a necessity.

Shopping Campaigns

We manage down to the product and query level to get the right products in front of the right audience.

Remarketing

Sophisticated remarketing strategies for both Search and Display are competitive gamechangers for our clients.

Display & Gmail Ads

We take a metrics and performance-driven approach to display management, for both awareness and direct response.

YouTube Video Ads

As the second largest search engine after Google, YouTube can’t be ignored as a potential source of new customers.

What Our Clients Say

"Metric Theory has taken our SEM to a completely new level. The team has been instrumental in helping us exponentially grow our business."

Kal Elsayed, CEO

Guidance Residential

"The Metric Theory team has been phenomenal. They’ve brought strategy, structure and analytical rigor to our campaigns."

Jameson Slattery, Executive Director of Ecommerce & Digital

ColoreScience

Insight Comes Standard

We don’t just put up ads and change bids, we provide insights that can change your business. Metric Theory comes with everything you see here.

Cross-Channel Management

Google, Bing, and Yahoo ads managed simultaneously – no managing or pulling reports from each network.

 Customized Reporting

We work with you to build reporting around the metrics that drive your business.

 Account Review Presentations

In addition to routine strategy meetings, we’ll deliver long-term planning meetings to set a roadmap for success.

Demographic Data

Find out how various demographic segments perform to better understand your target market.

Competitor Reviews

We provide reports of competitor tactics, messaging, keyword inventory, and more to ensure you’re maximizing your potential.

CRM Data Integration

Competing with the best means looking beyond conversion – we lead clients through lead quality, margin-based goals, and lifetime value tracking.

Switching Ain't Easy, We Know

Get a preview of what we can do for you with a free account analysis.

Strategic Leadership

Management by Metric Theory is never set it and forget it – we’re always working to outdo ourselves to deliver value to our clients.

Let's Make Things Happen!

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